Marketing Training Webinars

A collection of marketing related webinars created to help educate and inform you about the most common marketing questions and issues facing business today.

How to Market Your Accounting Firm on a Shoestring Budget

Join Charles Clark, Marketing Director of BOMA, and Kylie Wing, Global Marketing Lead for Spotlight Reporting, as they share 10 effective marketing tactics to help drive your firms growth that don’t cost the earth.

During this webinar you’ll learn:

  • The importance of a Marketing Plan
  • Website best practice
  • How to be findable online
  • How to use social media
  • Winning video content
  • Using testimonials to help you win business
  • Thought leadership
  • Promoting your expertise with case studies
  • Emails & newsletters
  • How to stage an event

Social Media Marketing for Accountants and Bookkeepers

Join Charles Clark, Marketing Director of BOMA, and Kat Clark, Social Media Manager for Xero Australia, as they address ‘everything’ social media for Accountants and Bookkeepers. During this webinar you’ll learn:

  • Why you should be using social media
  • What are the different social media networks
  • How to approach and use the different networks
  • What content to use for social posts
  • How to build your following and engage with your audience
  • How to leverage social media to grow your business
  • Understanding social media analytics, the key terms and what’s important
  • Tips & tricks

BOMA + Spotlight Reporting - Digital Marketing for your Practice

Discover the secrets of marketing your Accounting or Bookkeeping practice from the pros. Join Ian Christie and Richard Francis as they discuss a lifetime of marketing lessons and how they can be directly applied to marketing your accounting practice.

Ian Christie is the Founder & CEO of BOMA, previously CEO of Saatchi & Saatchi New Zealand, Co-Founder of ChannelFlip and CMO of Findly.

Richard Francis is the Founder & CEO of Spotlight Reporting, previously the GM of Workpapers for Xero, and a trusted advisor with over 20 years of advisory experience.

BOMA + Xero - Website Best Practice

Your website is your online ‘shop window’ and plays a key role in enabling business growth and success. Join BOMA’s Marketing Director, Charles Clark and Marketing Content Manager, Liz Studholme, and Patrick Frigo, Practice App Specialist of Xero Australia as they discuss the essential elements of a great website along with specific advice, tips and real life examples that you can apply to your own website.

Digital Marketing 101

Join Charles Clark, Marketing Director of BOMA, and Bryan Williams, Head of Ecosystem Xero Australia, as they address some of our most commonly asked marketing questions, including:

  • Why should I be marketing?
  • How can I nurture clients and prospects with content? ​
  • What, how, and when should I post on social media?
  • How do I grow my social following?
  • How should I market my events?
  • What should a Marketing Plan look like?

Session 1 - An Introduction to Marketing

The first of 8 short 20 minute webinars which will guide you through getting starting in marketing. Whether you’re completely new to marketing or already have some experience these sessions will help improve your knowledge as well as giving practical tips and advice.

Session 2 - Branding, I’ve got a logo, now what else do I need?

In the 2nd session in our ‘Online Marketing Made Easy’ series we explore the 5 steps to going beyond a logo and creating a brand for your business.

We’ll cover:

  1. What is a brand?
  2. Why do I need one?
  3. What makes up a brand?
  4. How can I create my brand?
  5. What’s the next step?

Session 3 - The 7 Key Elements Of An Effective Website

In the 3rd session in our ‘Online Marketing Made Easy’ series we’re joined by website expert Grant Johnson, of Rocketspark, who explains the 7 key elements of an effective website.

  1. Be clear about what you do
  2. Show them why they should choose you
  3. Make your website visually appealing
  4. Have a clear call to action
  5. Don’t be text heavy
  6. Be mobile friendly
  7. Build on a robust platform

Session 4 - How do I get people to find me online?

In the 4th session in our ‘Online Marketing Made Easy’ series we’re joined by SEO expert Harvey Kane, of Rocketspark, who explains 5 simple techniques to implement on your website that will boost it’s presence in search results, help users to find you online and drive more traffic to your website.

  1. Know the exact phrases people are searching
  2. Location based searching techniques
  3. Have plenty of good quality content
  4. Ranking for your business name
  5. Keywords need to be used multiple times

Session 5 - What is Thought Leadership and why is it important

In the 5th session in our ‘Online Marketing Made Easy’ series we’re joined by Viv Brownrigg, CEO of The Gap. As a CA, business owner and public speaker Viv is extremely well placed to share her insights into thought leadership and in this webinar we discuss the key elements including…

  1. What is a thought leader?
  2. Why develop your thought leadership?
  3. Steps to becoming a thought leader
  4. How does this relate to you?

Session 6 - What is Social Media and why you can't afford to ignore it

In the 6th session in our ‘Online Marketing Made Easy’ series we take a look at What is social media and why you can’t afford to ignore it?

We’ll cover 5 key elements:

  1. What is social media?
  2. Why you can’t afford to ignore it
  3. Breaking down the main social networks
  4. How do I get started?
  5. What should I post on each network?

Session 7 - Putting together a Marketing Plan

In the 7th session in our ‘Online Marketing Made Easy’ series we explore how to put together the elements we’ve covered in the previous session into a marketing plan for your business.

We’ll cover 4 key elements:

  1. Establishing your goals
  2. Creating the plan
  3. Setting specific targets
  4. The importance of consistency

Session 8 - The importance of Analytics & ROI for your digital marketing

In the 8th and final session in our ‘Online Marketing Made Easy’ series we take a look at why you need to track and measure your marketing efforts.

We’ll cover 6 key elements:

  1. The importance of marketing analytics
  2. Aligning your business goals and marketing KPI’s
  3. Understanding your KPI’s
  4. Where and how to monitor your KPI’s
  5. Setting up regular reporting
  6. Understanding your marketing ROI