Growth made easy for accountants
Attract the right clients, stay in touch with existing ones - even when you're busy doing the work that matters.
14 DAY FREE TRIAL
NO CREDIT CARD REQUIRED
NO CREDIT CARD REQUIRED
Attract the right clients, stay in touch with existing ones - even when you're busy doing the work that matters.
Country specific content library, written by human experts, so you’ll always have great insights to share with clients and prospects.
Seamlessly create, customise, and distribute engaging content across email, social media, and your website.
Leverage built-in AI to craft, edit, and personalise your marketing – no technical expertise required.
Integrate BOMA with some of the most popular accounting industry apps so that you can automate the sending of data into and out of BOMA.
BOMA's extensive library is brimming with rich content, empowering you to deliver tangible benefits to your clients. From spotlighting pertinent business challenges to sharing actionable insights for growth, our curated collection equips you to provide unparalleled value and support to your clients'.
BOMA’s AI powered tool ‘Content Assist’ revolutionises your email and social campaigns, offering the flexibility to either create content from scratch or effortlessly customise and edit articles from our extensive content library.
Elevate your accounting practice with our comprehensive, hassle-free digital marketing solutions. We’ve crafted exclusive packages to enhance your firm’s online presence, ensuring you stay ahead in a competitive digital landscape without having to lift a finger. These are total done-for-you BOMA packages.
Your website serves as your digital storefront, crucial for showcasing your firm to potential clients. At BOMA, we specialise in crafting accounting websites engineered for conversion, effectively positioning your firm to communicate its value proposition and attract new business.
BOMA is used by accounting firms to automate their marketing across email newsletters, social media, and websites using pre-written content from Chartered Accountants and financial writers plus it comes with built-in AI tools.
Yes. BOMA integrates with Xero, QuickBooks, Karbon, HubSpot, and WordPress through Zapier. This allows automatic data syncing between your practice management system and BOMA.
Yes. BOMA is specifically designed for small to mid-size accounting firms (1-50 staff). The platform requires no marketing expertise and can be set up in under 30 minutes.
BOMA provides country-specific content for Australia, the United Kingdom and New Zealand. Content is written by local Chartered Accountants to ensure compliance with regional regulations. There is also general global content available for all other regions.
Unlike general marketing tools, BOMA provides pre-written accounting-specific content, automatic compliance updates, and purpose-built integrations with practice management software. MailChimp and HubSpot require you to create all content from scratch.
Yes. Every article in BOMA’s library can be edited manually or by using the built-in AI tool Content Assist, which helps you personalise content for your firm’s voice and client base.
Most accounting firms complete BOMA setup in 20-30 minutes. This includes choosing content preferences, connecting social accounts, and importing contact lists. We also offer help with onboarding at no additional cost.
BOMA pricing is dependent on the number of email contacts in your database, you can work out the monthly cost on the pricing page. A 14-day free trial is available with no credit card required.
Yes. In addition to the pre-written content library, you can create entirely original content using Content Assist AI or write content manually. BOMA provides email templates, social media post formats, and blog layouts that maintain professional design even when creating custom content. Many firms use a combination of library content and original content to balance efficiency with personalisation.
Yes. BOMA manages multi-channel campaigns across email newsletters, LinkedIn, Facebook, Twitter, and your website blog through WordPress integration. Each content library article comes in three pre-formatted versions (email, social post, blog post) allowing you to distribute the same message across all channels in minutes. You can schedule campaigns across all channels simultaneously or individually.
BOMA provides detailed analytics for email campaigns (send rates, open rates, click-through rates, unsubscribes) and social media posts (impressions, clicks, shares, likes, comments). Analytics are displayed in easy-to-understand dashboards without requiring technical expertise. You can track performance over time, compare campaigns, and identify which content types resonate most with your audience.
Yes. BOMA offers a 14-day free trial with full access to the platform, content library, and Content Assist AI. No credit card is required to start your trial. During the trial period, you receive full onboarding support and training to ensure you experience BOMA’s complete capabilities. Start your free trial.
BOMA’s content library includes weekly compliance and regulatory updates specific to your country, written by Chartered Accountants who monitor government announcements, tax authority communications, and regulatory body updates. This ensures your clients receive accurate, timely information about changes affecting their businesses without you needing to research and write updates yourself.
Yes. BOMA integrates with Karbon, FYI, IRIS, and other practice management platforms through Zapier. These integrations allow you to automatically add new clients to BOMA contact lists, segment clients by service type or engagement status, and trigger marketing campaigns based on workflow milestones in your practice management system. View all integrations.
BOMA’s content library is updated weekly with new articles covering tax changes, compliance updates, business advisory topics, and practice management guidance. Urgent compliance updates (such as tax deadline changes or emergency legislation) are published within 24 hours of government announcements to ensure your clients receive timely information.
BOMA includes comprehensive onboarding assistance, ongoing training, and 24/7 support via chat, email, and video call for all users at no additional cost. We also offer regular webinars covering accounting-specific marketing topics including social media strategy, email best practices, AI in marketing, and advisory service promotion. All support is provided by marketing specialists who understand accounting firms. View training resources.
Unlike general marketing platforms, BOMA is purpose-built for accounting firms with three key differences: (1) Pre-written accounting-specific content library eliminating hours of content creation, (2) Built-in integrations with Xero, QuickBooks, Karbon, and other practice management software, (3) Content written by Chartered Accountants covering tax, compliance, and advisory topics specific to accounting. MailChimp, HubSpot, and Constant Contact require you to create all content from scratch and lack accounting industry expertise.
Yes. BOMA integrates with Xero directly to automatically sync client data, create targeted marketing segments, and trigger communications based on Xero events. The integration works with both Xero Accounting and Xero Practice Manager at no additional cost beyond your BOMA subscription. Learn more about the Xero integration.
Yes. BOMA connects with QuickBooks via Zapier to sync contact information, segment clients by QuickBooks data, and automate email campaigns based on billing events or invoice status. The integration is included in all BOMA plans. Learn more about the QuickBooks integration.
You retain full ownership of all contacts, campaigns, and content you’ve created in BOMA. You can export your contact lists, campaign history, and analytics before cancelling. If you’ve used BOMA’s website service, you own the website files and can transfer them to any hosting provider. BOMA never holds your marketing assets hostage.
