Your clients need an adviser, not just an accountant. BOMA gives your firm the expert content to prove it. Customise it, create your own, or send it as it is. One platform, built for accounting firms in AU, NZ, and the UK.
Country specific content library, written by chartered accountants and financial journalists, covering tax, compliance, advisory, and growth topics for your clients.
Create, customise, and share content across email, social media, and your website from a single platform.
Use Content Assist AI to write, edit, and personalise your marketing. No copywriting or technical experience required.
Connect BOMA to Xero, Karbon, HubSpot, QuickBooks and WordPress to sync your contacts and publish content automatically.MA.
BOMA is a marketing platform built exclusively for accounting and bookkeeping firms. It includes a content library of hundreds of articles written by chartered accountants and financial journalists, an AI writing tool called Content Assist, email campaign and social media scheduling tools, lead capture forms, a free image library, and integrations with Xero, Karbon, HubSpot, QuickBooks and WordPress. Content is localised for Australian, New Zealand, and UK legislation and updated weekly. All features are included on every plan.
BOMA’s content library covers seven categories: tax and compliance, finance and cashflow, business strategy and growth, technology and AI, people and workforce, sustainability and ESG, and industry-specific advice. Every article is jurisdiction-specific, referencing ATO guidance for Australian firms, IRD for New Zealand, and HMRC for the UK. Content is written by chartered accountants and financial journalists and published on a rolling weekly basis
Every article in the BOMA library is written by chartered accountants and financial journalists with direct experience in the accounting industry. Content is reviewed for accuracy and updated to reflect current legislation. BOMA does not use AI-generated articles in the content library.
Create once and publish across email campaigns, Facebook, LinkedIn, and your WordPress website blog. BOMA auto-formats your content for each channel. Schedule campaigns in advance or publish immediately. No separate tools required.
BOMA is used by accounting firms to automate their marketing across email newsletters, social media, and website blog using pre-written content from Chartered Accountants and financial writers plus it comes with built-in AI tools.
BOMA is purpose-built for accounting firms with three key differences: (1) Pre-written accounting-specific content library eliminating hours of content creation, (2) Built-in integrations with Xero, QuickBooks, Karbon (3) Content written by experts covering tax, compliance, and advisory topics specific to accounting.
Yes. BOMA is specifically designed for small to mid-size accounting firms (1-50 staff). The platform requires no marketing expertise and can be set up in under 30 minutes.
Yes. BOMA offers a 14-day free trial with full access to the platform, content library, and Content Assist AI. No credit card is required to start your trial. During the trial period, you receive full onboarding support and training to ensure you experience BOMA’s complete capabilities. Start your free trial.
BOMA pricing is dependent on the number of email contacts in your database, you can work out the monthly cost on the pricing page. A 14-day free trial is available with no credit card required.
Yes. BOMA has a native integration with Xero and you can integrate with additional platforms like QuickBooks, Karbon, FYI, HubSpot, WordPress via Zapier.
BOMA provides country-specific content for Australia, the United Kingdom and New Zealand. Content is written by local Chartered Accountants to ensure compliance with regional regulations. There is also general global content available for all other regions.
BOMA includes comprehensive onboarding assistance, ongoing training, and 24/7 support via chat, email, and video call for all users at no additional cost. All support is provided by marketing specialists who understand accounting firms. View training resources.
