About Us

Why we started BOMA

Marketing an accounting or bookkeeping firm isn’t easy. It requires significant resources, both internal and external to accomplish. We understand that accountants and bookkeepers are super busy running their businesses and supporting clients so often struggle to find the time to market them effectively.

At BOMA we believe that every business, no matter the size, should have access to leading marketing technology to help support clients and drive their growth.

So we developed a solution that allows accountants and bookkeepers to focus more on doing what they do best, while giving them the confidence to successfully market their businesses in today’s digital world.

BOMA’s powerful yet simple to use software and combined content library takes the time, cost and complexity out of digital marketing and client support all within a single marketing platform.

 

How can BOMA help you?

Does the hard work for you – BOMA gives users access to hundreds of expertly written advisory and compliance articles content. The articles are ready-to-share or you can customise them as you see fit. You can also ‘mix n match' content combining your own content with BOMA's in newsletters, social posts and website blogs.

Industry partnerships – we have partnered with best in the business to bring you their content including The Gap, Xero, Wolters Kluwer, MyHR, Spotlight Reporting, Vend and more.

Saves time – BOMA enables users to create professional looking multi-channel marketing campaigns in a matter of minutes. Reach your clients on Email, Facebook, LinkedIn, Twitter, Instagram  – all from one easy platform.

Saves money – there’s no need to invest in costly design resource, imagery or social media experts. BOMA lets you manage your own campaigns in-house, no specialised marketing talent or external agencies required.

Simple to use – Say goodbye to costly and time consuming design resources. BOMA auto-formats your content and images across selected email and social media channels to ensure your campaign is delivered in the right format for each channel.

Beautiful social posts and emails – BOMA gives you access to a huge free image library to help bring your posts to life and drive engagement with your audience.

Helps grow your business – reach new audiences via engaging paid social ads on Facebook and Instagram and then drive potential customers to your website or branded landing pages.

Aggregated analytics – Insights tell you what’s working and what actions to consider next. BOMA automatically aggregates data from activity across your social platforms and email campaigns so you can easily understand what’s working – from one platform.

 

 

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