The Gap’s practical and proven business development content combined with BOMA’s easy to use digital marketing platform fast tracks marketing results for accountants, taking the time, the cost and the complexity out of marketing. Provide value, attract and engage clients through ‘best business practice’ content.
Work smarter, not harder with BOMA and The Gap.
The Gap defines business development as ‘service that creates enduring value for clients’.
BOMA is simple to use and allows you to achieve professional, branded client communications, without relying on internal time, resource, or inspiration to make it happen.
Shift your offering beyond compliance and number crunching by engaging your clients with The Gap’s proven business development ideas that connect with your client’s needs – sparking new conversations and business opportunities.
The Gap content library gives Gap members* access to content specifically designed to deliver added value to your clients. You can curate and customise what your clients see to ensure it’s highly relevant, timely and beneficial to them, while positioning your business as a high-value resource.
*The Gap members have access to The Gap Premium library. Non members can access The Gap Freemium library only.
With access to a content library packed with great articles which are designed to be shared via email and social media plus access to over 600,000 free images, it’s easier to stay in touch with clients without having to invest time or resource into creating content.
Campaign performance and content engagement insights give you a clear picture of what your clients are most interested in, so you can select targeted, compelling content that continues to resonate and drive value.
BOMA’s content library, powered by The Gap, gives Gap partners access to specifically designed business development content that delivers business growth and added value campaigns to your clients.
BOMA brings together all your digital marketing channels into one place. There’s no need to switch between accounts or re-create content – with a few clicks, you can easily create and share content via email and your social channels.
Sending great looking emails is easier than ever. Choose from an array of pre-built email templates or you can also save your own favourite designs to use in future campaigns.
Boost your message, grow your audience and promote targeted content or events with Facebook and Instagram ads. Everything you need for publishing and measuring social advertising is in one place.
Promoting an event or simply growing your database of new leads? BOMA’s landing pages collect contact details and automatically update your email list. The smart design functionality automatically optimises the pages to work across desktop and mobile.
To increase engagement with your content, you need to stand out from the crowd – and that starts with strong imagery. With access to over 600k images in BOMA’s library, you’ll always have the perfect pic at hand.
No need to use time-consuming photo editing software across different digital platforms. Boma automatically formats images to the right size to work across your selected social channels and email templates.
Schedule your email, social posts and social ads to boost your brand presence and engage with your audience at a time that is most relevant to them, and to your business.
BOMA’s performance analytics give you a clear picture of what your audience is engaging with across every channel so you can create compelling content that continues to resonate with them and is delivered to them on their preferred channel.