The BOMA app makes connecting with clients and growing your practice easy. Xero Partners can access the Xero content library and use BOMA to distribute engaging high value content across multiple channels and move beyond compliance.

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How does BOMA work?


Keep relationships at the heart of your business

BOMA is simple to use and allows you to achieve professional, branded customer communications, without relying on internal time, resource, or inspiration to make it happen.

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Create beautiful email & social campaigns

With access to a content library packed with great articles which are designed to be shared via email and social media plus a free stock imagery, it’s easier to stay in touch with customers without having to invest time or resource into creating content.


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An easier way to stay connected

Keep customer engagement simple. Select content from BOMA’s library of high-quality articles and images, and choose how you want to send it. BOMA automatically reformats the content so every engagement looks great whether as an email or social post. You can then send it to your existing email database, post to your social pages or promote via social ads.

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Start a conversation

Shift your offering beyond compliance and number crunching by sharing ideas and insights that connect with your customers’ needs – sparking new conversations and business opportunities.

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You’re in control

BOMA’s content library, powered by Xero, gives Xero Partners access to content specifically designed to deliver added value campaigns to your clients.

You curate and refine what your customers see to ensure it’s highly relevant, timely and beneficial to them, while positioning your business as a high-value resource.



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Find out what matters most

Engagement insights give you a clear picture of what your clients are most interested in, so you can select targeted, compelling content that continues to resonate.

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Your digital marketing toolkit


Email Templates

Sending great looking emails is easier than ever. Choose from an array of pre-built email templates or you can also save your own favourite designs to use in future campaigns.


Reach new customers with social ads

Boost your message, grow your audience and promote targeted content or events with Facebook and Instagram ads. Everything you need for publishing and measuring social advertising is in one place.


Branded landing pages

Promoting an event or simply growing your database of new leads? BOMA’s landing pages collect contact details and automatically update your email list. The smart design functionality automatically optimises the pages to work across desktop and mobile.


Free image library

To increase engagement with your content, you need to stand out from the crowd – and that starts with strong imagery. With access to over 600k images in BOMA’s library, you’ll always have the perfect pic at hand.


Auto-image formatting

No need to use time-consuming photo editing software across different digital platforms. Boma automatically formats images to the right size to work across your selected social channels and email templates.


Email and social scheduling

Schedule your email, social posts and social ads to boost your brand presence and engage with your audience at a time that is most relevant to them, and to your business.

You're in good company

“I used to pay expensive 3rd parties to create content for me but with BOMA all the content is ready to go. This makes it so much easier to engage with my clients via social media and email and even better it has reduced my costs and the time I spend on marketing.”

David Garnham
Principle, Vision Financial Group 

“BOMA was exactly what a firm like ours was looking for. In the past we found digital marketing complex and time consuming. With BOMA, it’s so easy and the support team are awesome.  If you are unsure, give the 14 day trial a go and have a play.”

Luke Sawyer
Accountant / Cloud Integrator, Woottons

“I am absolutely in love with BOMA. I used to dread sending newsletters to my clients….by dread I mean, not even do. Now I enjoy writing newsletters each month and with the email templates they are super easy. The content library gives you so many options on what to discuss with clients each week and the facebook ads let you quickly and easily connect with your audience.”

Jo Doye, Director, Alluvia Financial