BOMA lets accounting firms create one piece of content and publish it across email, social media, and their website blog from a single platform. Select an article from the content library or write your own, and BOMA auto-formats it for each channel. Supported channels include email campaigns, Facebook, LinkedIn (personal and business pages), and website blog publishing via WordPress.
No design skills, no separate tools, no marketing experience required.
Excellent ★★★★★ Xero Marketplace | ★★★★★ So simple, easy to use, automated It used to be a laborious and time consuming process of creating content, publishing on our website and email marketing that was rarely done. The introduction of Boma has made it so simple, easy to use, automated. And to top it off the content is engaging, relevant and comes from trustworthy sources… | ★★★★★ Fantastic experience The platform is user-friendly, and the content they provide is broad, yet relevant. Boma makes it simple to maintain a regular online presence. Their software works whether I’m writing my own content, using their content, or rewriting with their great built in AI-writing tools… | ★★★★★ Eliminated all these roadblocks The ability to share content by email and to all the social media channels that we use in one place is fantastic and extremely efficient. Boma has eliminated all these roadblocks for me and I can now confidently get content out without being dependent on anyone else in my team… |
Note: Make sure to unmute the demo so you can listen to the full commentary and instructions.
BOMA’s email campaign builder lets you create and send branded emails to your contacts using articles from the content library, your own copy, or a combination of both. The drag-and-drop editor and pre-built templates mean you can produce professional emails without a designer. Every email is formatted to match your firm’s branding.
Post to Facebook, LinkedIn Personal and LinkedIn Business from inside BOMA. You can share content library articles, write your own posts, or share links and video. BOMA auto-formats the content for each platform so you create once and publish everywhere.
Publish content library articles or your own content directly to your WordPress website blog. You can post manually or set up a one-click automation via BOMA’s Zapier integration. Every article published to your blog strengthens your website’s SEO and gives your firm a consistent online presence.
Schedule email campaigns and social media posts to publish at a time that works best for your audience. There is no limit on the number of campaigns you can schedule. Set up a week or a month of content in one session and let BOMA handle the rest.
Build lead capture forms to collect contact details and automatically add them to your BOMA contact list. Forms can be embedded on your website or hosted as standalone landing pages. Use them for newsletter sign-ups, downloadable guides, contact forms, and event registrations.
BOMA supports email campaigns, Facebook, LinkedIn (personal and business pages), and website blog publishing via WordPress. You create your content once inside BOMA and the platform auto-formats it for each channel. All channels are managed from a single dashboard.
Yes. You can schedule both email campaigns and social media posts to publish at a future date and time. There is no limit on the number of scheduled campaigns. Most accounting firms set up several weeks of content in a single session.
Yes. When you create a campaign in BOMA, the platform automatically formats your content for each channel you select. An email campaign, a social media post, and a blog article can all be generated from the same piece of content without you needing to reformat anything manually.
Yes. BOMA integrates with WordPress via Zapier, allowing you to publish content library articles or your own content directly to your website blog. You can post manually or set up an automation that publishes with one click. This keeps your website regularly updated with fresh content, which supports your firm’s search engine visibility.
No. BOMA is designed for accounting firms with no dedicated marketing team. The content library provides hundreds of ready-to-use articles written by chartered accountants and financial journalists. The platform handles formatting, scheduling, and distribution. Most firms are set up and sending their first campaign within 30 minutes.
