Everything you need to inform clients and grow your firm!

Content Library Included
Every BOMA plan includes the full content library: hundreds of articles written by chartered accountants and financial journalists, updated weekly, covering tax, compliance, business advisory, technology, and more. Content is specific for AU, NZ, and UK legislation. Use articles as they are, customise them with Content Assist, or combine them with your own content.
Generative AI Content Included
BOMA's AI writing tool, Content Assist, is included on every plan. Use it to create email campaigns and blog posts from scratch, or edit and customise content library articles to match your firm's voice. Content Assist works inside the BOMA editor with nothing extra to install.

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No credit card required. 100% five-star reviews.

Also included in the price:

  • Content library updated weekly
  • Generative AI Content Assist
  • Email & social campaigns
  • Unlimited campaign scheduling
  • Free image library with millions of images
  • Email templates
  • Campaign analytics & performance insights
  • Lead capture forms
  • Contact management
  • Zapier integration with hundreds of apps
  • Xero Practice Manager and HQ integration
  • Account setup assistance & onboarding
  • Training and optimisation advice
  • Multiple users free of charge

    • Excellent

    ★★★★★

    Xero Marketplace

    ★★★★★

    In house would cost thousands

    Boma allows me not only to provide super relevant content to our clients but also allows us to compete with any accounting firm in the country. Having a resource like this and the time required to prepare and set up the content in house would cost thousands which a firm our size just couldn’t do…

    ★★★★★

    Reduced my costs and time on marketing

    I used to pay expensive 3rd parties to create content for me but with Boma all the content is ready to go. This makes it so much easier to engage with my clients via social media and email even better it has reduced my costs and the time I spend on marketing…

    ★★★★★

    How much time and money it saved

    I never really grasped how much time and money it saved until I started using it. Working on your business is hard enough but then adding marketing, content creation, review and updating your social media pages on top it just ends up being too hard. With Boma we can stand out…

    Try our ROI Calculator to see how much you can save by using BOMA

    BOMA was created to take the time, cost and complexity out of digital marketing and this calculator reflects the potential ROI that you could realise by using BOMA to conduct your Digital Marketing.

    Calculate My ROI
    marketing for accountants

    See how BOMA measures up

    PlatformSpecialist Accounting Content LibraryEmail CampaignAI Content WriterSocial Media PostingImage LibrarySchedule CampaignLead Capture FormsPrice
    BOMA✔✔✔✔✔✔✔NZ$99 p/m
    200 Contacts
    Unlimited Users
    HUBSPOT✘✔✔✔✔✔✔US$890 p/m
    2,000 Contacts
    3 Seats
    MAILCHIMP✘✔✔✔✔✔✔NZ$25 p/m
    500 Contacts
    5 Users
    BUFFER✘✘✔✔✘✔✘US$18 p/m
    3 Social Channels
    1 User
    ACTIVE CAMPAIGN✘✔✔✘✘✔✔US$15 p/m
    1,000 Contacts
    1 User
    CONSTANT CONTACT✘✔✔✔✔✔✔US$35 p/m
    500 Contacts
    3 Users

    BOMA price shown in NZD excluding GST. Mailchimp price shown in NZD. All other prices in USD. HubSpot Professional is the minimum tier that includes social media posting (Starter at US$20/mo does not). Mandatory US$3,000 onboarding fee applies to HubSpot Professional. ActiveCampaign does not offer social media posting on any plan. Mailchimp Standard is the minimum tier with social posting. Buffer is social-only with no email marketing. Only BOMA includes a specialist content library written for accounting firms. Prices verified June 2026.

    Pricing FAQ

    What is BOMA?

    BOMA is a marketing automation platform built exclusively for accounting and bookkeeping firms in Australia, New Zealand, the United Kingdom, and internationally. It gives firms a ready-to-use content library of hundreds of professionally written articles, tools to run email and social media campaigns, and an AI writing tool called Content Assist. Firms use BOMA to market consistently to their clients without needing to write content from scratch.

    Does BOMA offer a free trial?

    Yes. Signing up for the free trial gives you full access to BOMA for 14 days. No credit card is required to get started and there are no obligations to continue at the end of your trial.

    How BOMA pricing works

    BOMA has one plan. Every feature is included at every contact tier. The only variable is the number of contacts in your email database. There is no feature gating, no per-user charge, and no hidden costs. Plans are available on a monthly or annual basis. Annual billing saves 15% on the equivalent monthly rate.

    What is included in every BOMA plan?

    Every plan includes the full content library (hundreds of articles updated weekly), AI Content Assist, email and social media campaigns, unlimited campaign scheduling, email templates, campaign analytics, lead capture forms, contact management, a free image library, Xero and The Gap native integrations, Zapier integrations, multiple users at no extra charge, free onboarding, and 24/7 support. There is one plan structure: the only variable is your contact volume.

    How much does BOMA cost?

    BOMA pricing is based on the number of contacts in your email database. Plans are available on a monthly or annual basis, with annual billing saving 15%. Pricing is shown in local currency for Australia, New Zealand, the United Kingdom, and the Eurozone. For all other countries including the USA, pricing is shown in USD.

    How does BOMA pricing work?

    BOMA has a single plan structure. Every feature is included at every contact tier — there is no feature gating. The only variable is the number of contacts in your email database. If your contact list grows beyond your current tier, BOMA will automatically move you to the correct tier. For firms with more than 6,400 contacts, pricing is available on request.

    Is BOMA's AI writing tool included in the price?

    Yes. Content Assist, BOMA's generative AI writing tool, is included in all plans at no additional cost. It can be used to write original content from scratch or to customise and edit articles from the BOMA content library. It also supports creating and editing blog posts for direct publishing to your website.

    Can I switch from monthly to annual billing?

    Yes. You can switch from a monthly plan to an annual plan at any time. Switching to annual saves 15% on the equivalent monthly rate. Go to your Billing page, click Update Plan, and select the annual billing option.

    What is a contact?

    A contact is a person stored in BOMA with an associated email address. Your pricing tier is based on the total number of contacts in your account. If you add or remove contacts that move you above or below your current tier, BOMA will automatically adjust your plan.

    Does BOMA integrate with Xero?

    Yes. BOMA has a native integration with Xero Practice Manager and Xero HQ. The Gap is also a native integration. All other tools, including Karbon, Ignition, FYI, IRIS, QuickBooks, Salesforce, and HubSpot, connect to BOMA via Zapier.

    What if I need help setting up my account?

    BOMA includes free account setup and onboarding on every plan. Whether you are starting from scratch or migrating from another platform, the BOMA team will help you import and segment your contact database and build your email templates.

    What payment methods does BOMA accept?

    BOMA accepts most major credit cards and payment via PayPal.

     

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