22 June 2022

Wolters Kluwer Tax & Accounting announces a new collaboration in Australia to provide accounting firms content through the BOMA digital marketing platform

Award-winning CCH iQ premium content library will now be accessible through BOMA with exclusive content for accounting firms.   Wolters Kluwer Tax & Accounting Asia Pacific a leading provider of expert solutions that combine deep domain knowledge and local expertise with advanced technology and services to help tax, accounting, audit, and finance professionals make critical decisions…

12 May 2021

BOMA Partners with Wolters Kluwer CCH NZ

Partnering with Wolters Kluwer CCH We’re thrilled to announce our new content partnership Wolters Kluwer CCH, the world’s leading provider of tax and accounting information. We’ve been working with the Wolters Kluwer team for sometime and BOMA users will have seen Wolters Kluwer content available in the partner library over the past year. We’re excited…

10 October 2018

What’s New in BOMA – Refined Campaign Creation, LinkedIn Personal Posts, Landing Pages & More

We’ve added new features and simplified the steps to engage with your audience and reach new prospects. Let’s take a look at what’s new in BOMA. LinkedIn Personal Posts LinkedIn is an unparalleled asset for busy professionals allowing you to reach your professional network, build your profile and establish yourself as an expert in your…

28 September 2018

What is BOMA? Digital Marketing Made Easy

BOMA is a marketing platform for professional service firms and small businesses allowing them to easily manage multiple marketing channels in one place. BOMA makes customer engagement simple and helps businesses to: Reach new audiences Engage with and nurture existing clients/customers Achieve business marketing goals Save time and money and do more of what works!…

14 September 2018

Being Human at Heart – Xerocon Brisbane 2018

At Xerocon over 3,700 attendees listened to some amazing keynote speakers who addressed the changing environment we all live and work in. Gill Hicks, a London bombings survivor talked about the power of our thoughts and what is on the other side of fear. Genevieve Bell, Director of the 3A Institute told attendees that humans…

3 September 2018

Off to Xerocon? Use it to Grow your Social Media Following

Events like Xerocon, conferences and industry events offer a great opportunity for marketing your firm. With increased chatter and talk online around a big event, now’s your chance to get involved, get posting and grow your fans and followers. Here’s a how-to guide on easy ways to build fans and followers around an event: Before the…

29 August 2018

Marketing Merchandise or Something More Meaningful?

It’s busy in the BOMA office right now. The day to day work on simplifying digital marketing for our users continues and the dev team are working hard on new functionality. But this is business as usual here at BOMA. The extra busy vibe is coming from the team members who are off to Xerocon…

19 November 2017

Xero HQ App Partner Boma Announces Massive Update to Their Marketing Platform

Our amazing Xero HQ App partner, Boma, are going full steam ahead, and they’ve just released a host of new features to help make marketing your practice even easier. We reckon all our Boma-using accountants and bookkeepers are going to love it and if you are not on it, give it a try! Here’s some of what’s…

19 November 2017

Using Olympic Defeat to Get Back up Again

Anna Lawrence is still haunted by the lowlight in her 165-test hockey career – the crucial play-off match at the 2000 Sydney Olympics. Captain Lawrence and her Black Sticks side had been riding a wave towards an Olympic medal, until they were unceremoniously crushed, 7-1, by Argentina. “One million people back in New Zealand were…

8 November 2017

New Zealand Companies You Should Know – November 2017

Every month at the Kiwi Landing Pad, we do a monthly update that covers who is in, what’s going on, and companies we have meet, come across or talked with lately, they are in varying industries and stages and in no particular order, sometimes old, sometimes new. NZ Companies You Should Know – Check Them…

18 October 2017

Xero Launches Biggest Number of Products in Its History

Cloud accounting software platform Xero has launched the biggest collection of products in the company’s 11-year history, including a partnership that promises to offer automated marketing for accounting firms, an educational learning platform for high schools, universities and businesses and a complete re-thinking of Xero Expenses. The features have consumed much of the company’s growing research and…

9 October 2017

Newcomer Boma Takes Centre Stage at XeroCon

Digital marketing tool BOMA was thrust into the spotlight at Xerocon after Xero CEO Rod Drury endorsed the unknown New Zealand entrant as one of Xero HQ’s preferred apps. BOMA features alongside more established names such as Receipt Bank, Practice Ignition and SuiteFiles as one of Xero’s nine best-of-breed tools. After BOMA’s sudden brand awareness…

19 September 2017

Boma + Xero: Taking the Mystery out of Marketing

Marketing can often be one of the last priorities on your list of things to do, but if you get it right, it can have a big impact on your business success. That’s why we’re excited to be partnering with BOMA. Boma is  a game-changing app that takes the time and the guesswork out of digital…

6 September 2017

Xero Partners with Kiwi Startup to Disrupt Marketing Sector

Kiwi software start up Boma Technologies, has created an application that allows business owners to easily create and distribute their marketing messages without the need for creative or marketing skills. It  has created a bespoke model for Xero, which will be rolled out in upcoming months to Xero customers across the globe. “With this new partnership, it’s never…

6 September 2017

Digital Marketing Startup Launches with Xero Partnership

New Zealand software startup Boma Marketing has created an application which takes the guesswork out of digital marketing by allowing business owners to easily create and distribute their marketing messages without the need for creative or marketing skills. Former Saatchi CEO Ian Christie founded Boma with fellow Kiwis former Olympian Anna Lawrence and Charles Clark…

5 September 2017

NZ Marketing Software Startup ‘Boma’ Launches Today Today Announcing Partnership with Xero

Boma Marketing Launches the Next Generation Marketing Software Startup New Zealand software start up Boma, has created an application which  takes the guesswork out of digital marketing by allowing business owners to easily create and distribute their marketing messages without the need for creative or marketing skills.   Former Saatchi CEO, Ian Christie, founded Boma…