Video Tutorials

Account Setup

Account Setup Tutorial

This tutorial will guide you through how to set up your new Boma account. In particular we’ll walk you through how to customise your brand theme, set your email template, sync your Xero HQ client list and connect to your social channels including Facebook, LinkedIn and Twitter

Account Setup

3rd Party Integrations Tutorial

This tutorial will guide you through the process of syncing your Xero HQ client list and connecting to your social channels including Facebook, LinkedIn and Twitter.

Contacts

Adding a New Contact Tutorial

In this short video Tutorial we’ll guide you through the process of adding an individual contact to your Boma contacts list. We’ll also show you how to add a Tag to the contact.

Contacts

Uploading Contacts via a CSV

This short tutorial guides you through the process of uploading contacts into your Boma account via a CSV file.

Content

Sending an Email Campaign Using the Xero Content Library Tutorial

In this short tutorial we guide you through the process of sending an email campaign using content from the Xero Content Library.

BOMA Webinar Series: Session 1 - An Introduction to Marketing

The first of 8 short 20 minute webinars which will guide you through getting starting in marketing. Whether you’re completely new to marketing or already have some experience these sessions will help improve your knowledge as well as giving practical tips and advice.

BOMA Webinar Series: Session 2 - Branding, I’ve got a logo, now what else do I need?

In the 2nd session in our ‘Online Marketing Made Easy’ series we explore the 5 steps to going beyond a logo and creating a brand for your business.

We’ll cover:

  1. What is a brand?
  2. Why do I need one?
  3. What makes up a brand?
  4. How can I create my brand?
  5. What’s the next step?

BOMA Webinar Series: Session 3 - The 7 Key Elements Of An Effective Website

In the 3rd session in our ‘Online Marketing Made Easy’ series we’re joined by website expert Grant Johnson, of Rocketspark, who explains the 7 key elements of an effective website.

  1. Be clear about what you do
  2. Show them why they should choose you
  3. Make your website visually appealing
  4. Have a clear call to action
  5. Don’t be text heavy
  6. Be mobile friendly
  7. Build on a robust platform

BOMA Webinar Series: Session 4 - How do I get people to find me online?

In the 4th session in our ‘Online Marketing Made Easy’ series we’re joined by SEO expert Harvey Kane, of Rocketspark, who explains 5 simple techniques to implement on your website that will boost it’s presence in search results, help users to find you online and drive more traffic to your website.

  1. Know the exact phrases people are searching
  2. Location based searching techniques
  3. Have plenty of good quality content
  4. Ranking for your business name
  5. Keywords need to be used multiple times

BOMA Webinar Series: Session 5 - What is Thought Leadership and why is it important

In the 5th session in our ‘Online Marketing Made Easy’ series we’re joined by Viv Brownrigg, CEO of The Gap. As a CA, business owner and public speaker Viv is extremely well placed to share her insights into thought leadership and in this webinar we discuss the key elements including…

  1. What is a thought leader?
  2. Why develop your thought leadership?
  3. Steps to becoming a thought leader
  4. How does this relate to you?

BOMA Webinar Series: Session 6 - What is Social Media and why you can't afford to ignore it

In the 6th session in our ‘Online Marketing Made Easy’ series we take a look at What is social media and why you can’t afford to ignore it?

We’ll cover 5 key elements:

  1. What is social media?
  2. Why you can’t afford to ignore it
  3. Breaking down the main social networks
  4. How do I get started?
  5. What should I post on each network?

BOMA Webinar Series: Session 7 - Putting together a Marketing Plan

In the 7th session in our ‘Online Marketing Made Easy’ series we explore how to put together the elements we’ve covered in the previous session into a marketing plan for your business.

We’ll cover 4 key elements:

  1. Establishing your goals
  2. Creating the plan
  3. Setting specific targets
  4. The importance of consistency

BOMA Webinar Series: Session 8 - The importance of Analytics & ROI for your digital marketing

In the 8th and final session in our ‘Online Marketing Made Easy’ series we take a look at why you need to track and measure your marketing efforts.

We’ll cover 6 key elements:

  1. The importance of marketing analytics
  2. Aligning your business goals and marketing KPI’s
  3. Understanding your KPI’s
  4. Where and how to monitor your KPI’s
  5. Setting up regular reporting
  6. Understanding your marketing ROI