BOMA Features

Marketing Features Built for Accounting Firms

BOMA is a marketing platform built exclusively for accounting firms. It combines a content library of hundreds of articles written by chartered accountants and financial journalists, email campaign tools, social media scheduling across Facebook and LinkedIn, AI-assisted content creation, lead capture forms, a free image library, and integrations with Xero, Karbon, HubSpot, QuickBooks and WordPress via Zapier. Content is localised for Australian, New Zealand and UK legislation and updated weekly. Everything runs from a single platform with no marketing experience required.

Excellent

★★★★★

Xero Marketplace

★★★★★

So simple, easy to use, automated

It used to be a laborious and time consuming process of creating content, publishing on our website and email marketing that was rarely done. The introduction of Boma has made it so simple, easy to use, automated. And to top it off the content is engaging, relevant and comes from trustworthy sources…

★★★★★

Fantastic experience

The platform is user-friendly, and the content they provide is broad, yet relevant. Boma makes it simple to maintain a regular online presence. Their software works whether I’m writing my own content, using their content, or rewriting with their great built in AI-writing tools…

★★★★★

Eliminated all these roadblocks

The ability to share content by email and to all the social media channels that we use in one place is fantastic and extremely efficient. Boma has eliminated all these roadblocks for me and I can now confidently get content out without being dependent on anyone else in my team…

Content Library

Access hundreds of expert compliance and advisory articles, updated weekly, that you can edit, customise and share with clients and prospects via email, social media and blog post. Content written by chartered accountants and financial journalists. Jurisdiction-specific for AU, NZ and the UK.

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Content Assist

BOMA’s generative AI writing tool ‘Content Assist’ revolutionises your email campaigns and blog post creation. With the flexibility to effortlessly customise and edit articles from our extensive content library or create emails and blog posts from scratch in minutes.

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Email Campaigns

Use BOMA’s email editor to create and send professional looking branded emails to your contacts. You can use articles from the BOMA content library, write your own email copy or combine articles from the content with your own content.

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Social Media

Post to all your social media channels via the one platform including Facebook, LinkedIn Personal, LinkedIn Business and X (Twitter). You can post content from the content library or write your own social posts. You can also share links and video.

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Post To Your Blog

With BOMA you can post content library articles to your website blog manually or set up an automation via our Zapier WordPress integration allowing you share to your blog with one click.

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Scheduling

Schedule your emails campaigns and social posts to publish at a time that works best for you and your audience. You can schedule an unlimited number of campaigns.

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Zapier Integration

Zapier allows you to integrate to thousands of other online systems to ensure that you can both send data out of BOMA, and into it.

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Email templates

Make every email beautiful, engaging and consistent with your brand. Our email builder uses drag & drop editing, so you can make changes directly in the design. Whether you start a template from scratch or use a pre built one you can add or remove different content blocks and customise the styles as needed.

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Lead Capture Forms

Build lead capture forms to collect contact details and automatically add them to your contact list in BOMA. You can also embed the forms on your website. Great for newsletter sign up’s, downloadable lead magnets, contact us forms and more.

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Free Image library

With millions of images to choose from in our image library you’ll never have to pay for another image again. All images are free to use in your email and social campaign and can be downloaded for use on your website and other channels.

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Manage Contacts

Import your contacts into BOMA via our Xero HQ sync or directly by CSV. Once in BOMA you can manage your contacts, add additional information and assign tags individually or in bulk.

Campaign Analytics

BOMA’s campaign analytics details engagement with your email and social media campaigns to give you a clear picture of what your audience is interested in, so you can share content that continues to resonate with them.

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Frequently Asked Questions

What features does BOMA include?

BOMA includes a content library of hundreds of articles written by chartered accountants and financial journalists, an AI writing tool (Content Assist), email campaign builder with drag-and-drop templates, social media scheduling for Facebook and LinkedIn, lead capture forms, a free image library with millions of images, campaign analytics, and integrations with Xero, Karbon, HubSpot, QuickBooks and WordPress via Zapier. All features are included on every plan with no feature gating.

Is BOMA only for accounting firms?

Yes. BOMA is built exclusively for accounting and bookkeeping firms. The content library, templates, and platform are designed specifically for firms that need to communicate with their clients on tax, compliance, business advisory, and financial topics. BOMA serves firms in Australia, New Zealand, and the United Kingdom, with international clients also using the platform across North America, South Africa, Singapore, Hong Kong, and Europe.

Can I create my own content in BOMA or do I have to use the library?

Both. You can use articles from the content library as they are, customise them to match your firm’s voice, or create entirely original content from scratch. BOMA’s AI writing tool, Content Assist, helps you draft or edit emails and blog posts in minutes. Most firms use a combination of library content and their own material.

Does BOMA integrate with Xero?

Yes. BOMA has a native integration with Xero that allows you to sync your Xero contacts directly into BOMA. BOMA also integrates with QuickBooks, Karbon, HubSpot, Salesforce, FYI, IRIS, and WordPress via Zapier. The Xero integration is native, meaning no third-party connector is required.

How much does BOMA cost?

BOMA has a single plan structure with all features included. The only variable is the number of email contacts in your database. A 14-day free trial is available with no credit card required. Full pricing details are available at bomamarketing.com/pricing.

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