Make Social Media Magic With BOMA
To build a bigger network and show off your expertise, there are no better channels for accounting firms than social media. You can target your ideal clients en masse and stay connected to them daily. But how do you cut through the noise on these highly competitive marketing channels? It’s all about quality content and consistency.
Don’t worry – we’re not suggesting you create daily content yourself. That would be a full-time job, and you already have one of those. Here’s how BOMA makes it easy.
Never worry about content
If the thought of creating extra content scares you, BOMA has built a library of relevant, thoughtful articles that are updated weekly. By partnering with the best minds in the game, we’ve designed every piece to bring real value to your audience. All you have to do is choose and share the information they would benefit from the most. Just remember, your targets are clients, not other accountants. What seems obvious to you may be a mind-blowing revelation to them. Whatever you choose to share, pair it with a picture or short video that will capture attention immediately. Add your own, or choose from BOMA’s photo library, which has over six million free images.
Schedule posts automatically
BOMA works around the clock to engage your followers while you focus on what you’re good at. Line up content when it’s convenient for you, then schedule it to publish later. Post to Facebook, LinkedIn Personal, LinkedIn Business and Twitter directly using the BOMA scheduler.
Stay on top of what’s working and what’s not
For the best return on your marketing investment, campaign analytics help you understand where your time and money are best spent. With the BOMA analytics dashboard, you can see what kind of content is working, which audiences are the most engaged and where you see conversions. It’s an all-in-one tool that connects with your other marketing channels and gives regular reports of your analytics.
Inspire your audience
Think about the conversations you’ve had with your clients. What worried them? What questions are they frequently asking? One thing will be true — they all want your advice. For great social media, all you have to do is stop gatekeeping your expertise. Here are a few ways to get started:
Share the fine print
It’s always good to be first with the news. You’ll get serious brownie points for highlighting relevant information that isn’t necessarily well-known. For example, a new tax rule for the retail industry might be exciting for your clients, and you can flag potential downsides or loopholes, proving yourself a true ally.
Have an opinion
Don’t be afraid to share your honest opinion about new legislation, tax laws or news about an industry you specialise in. As you’re an expert in your field, people like to know what you think. Some may not agree with you, but either way, they’re engaged.
Share your stories
Have you solved any problems over the years that would make great anecdotes for your followers? Tell people what kinds of challenges you’ve faced and highlight a key lesson or insight. The more relatable you make the journey, the more inspired your followers will feel.
Read our tips here for more inspiration on what to post to your social media accounts.
Who needs magic when you’ve got BOMA?
Social media have proven pretty powerful over the years. Their high engagement, targeting options and broad reach should make them a priority if you want to grow your business. But we can understand why you, a busy accountant, would hesitate. Creating the kind of content you want to be known for usually takes a big commitment — or a miracle.
Now, BOMA gives you that magic. Not only will you never have to worry about what to post next, but you can also set and forget, giving you months at a time of not having to think about your marketing. However, we recommend you check your analytics as often as possible, so you can continue to improve results. To learn more about how to grow your social media channels, read this article.
Want to see the magic for yourself? Sign up for the BOMA 14-day free trial today.
