Email Content for Accounting Firms — Easy as A, B, C
Great email marketing will keep you top of mind with clients and prospects while establishing you as a trusted advisor. But it takes time to plan the content, find images, load them up, manage your database and stay consistent.
With BOMA, send regular newsletters your clients genuinely appreciate, with barely any effort. And it’s not just great content – you can also measure results, target your messaging and automate the campaign schedule from one clever dashboard. Sound too good to be true? Hear us out.
Pre-designed with you in mind
A well-designed email increases the likelihood that the content will be read. That’s because it’s the first thing your subscribers will see when they open it. If the font is too small or the design is too cluttered, it can put people off and make your campaign less effective. With BOMA, all the design is taken care of for you. Choose from a range of customisable email templates that look great and make an impact.
Expert content at your fingertips
As it’s not billable, writing out expert content probably won’t be top of the to-do list. So how do you give your clients the inside scoop while continuing to focus on their needs? By working with best-in-class partners like Wolters Kluwer CCH and The GAP, BOMA gives you incredible insights, research and opinions to create more intelligent marketing. Learn more about the BOMA content library here.
Make an impact with images
Images tell a story in a way that text can’t, making them a powerful tool for communication. And because of their visual appeal, they draw readers in, making your emails more engaging. With over six million free images in BOMA’s photo library, make your emails memorable by handpicking suitable images for each email.
Set and forget your emails
Scheduling your emails is a great way to improve the efficiency of your email marketing. With BOMA, rather than sending each email manually, you create multiple emails at once and set them to be sent at different times. Not only does this save time, but it also makes them more consistent — important when you’re trying to build engagement and grow your audience.
To further improve your email deliverability, check out the BOMA guide here.
Manage contacts in one place
Stay organised and save time by storing all your contact information in a central location. Import your contacts into BOMA via our Xero HQ sync or directly by CSV. Once in BOMA, you can manage your contacts, add additional information, and assign tags individually or in bulk. An efficient database will also make your contact list more effective as it grows. Learn more about how to build a bigger client list here.
Find out what’s working and what’s not
Make better decisions about engaging with your subscribers with BOMA’s campaign analytics. By regularly checking the dashboard, you can identify trends to inform your next email campaign. Once you know what’s working well, you can focus on those to boost your future success.
Learn how to improve your social media efforts with campaign analytics here.
Simple as 1, 2, 3
Your clients usually have to pay for your opinion. So when you send a helpful newsletter or update, they will appreciate your advice. Content like this organically grows your network, as people like sharing tips with friends and colleagues. But even though it’s incredibly effective, email marketing shouldn’t have to take away from your day job. With BOMA’s content libraries, campaign analytics and a centralised database, you can create valuable emails more efficiently than ever. Once you’ve set a schedule for sending, sit back and watch your engagement grow.
Still sound too easy? Sign up for the BOMA 14-day free trial today.
