Use the BOMA ROI calculator to find out how much time and money your accounting firm is currently spending on marketing, and what it could look like with the right system in place. Answer nine questions about your firm’s current marketing activity and the calculator will estimate your potential savings in hours and cost.
It takes two minutes. No download required. Built for accounting firms in Australia, New Zealand, the UK, and internationally.
Excellent ★★★★★ Xero Marketplace | ★★★★★ In house would cost thousands Boma allows me not only to provide super relevant content to our clients but also allows us to compete with any accounting firm in the country. Having a resource like this and the time required to prepare and set up the content in house would cost thousands which a firm our size just couldn’t do… | ★★★★★ Reduced my costs and time on marketing I used to pay expensive 3rd parties to create content for me but with Boma all the content is ready to go. This makes it so much easier to engage with my clients via social media and email even better it has reduced my costs and the time I spend on marketing… | ★★★★★ How much time and money it saved I never really grasped how much time and money it saved until I started using it. Working on your business is hard enough but then adding marketing, content creation, review and updating your social media pages on top it just ends up being too hard. With Boma we can stand out… |
The calculator asks nine questions about your firm’s current marketing activity: who handles it, how many emails and social posts you send, how much time you spend, and what you pay for outsourcing, images, and software. It uses benchmarked hourly rates for your market to estimate the cost of that time, then compares it to what the same activity would cost using BOMA. The methodology and rates used are shown below the calculator.
It measures time and cost savings only. It estimates how many hours and how much money your firm could save by replacing manual marketing tasks with BOMA’s content library, email campaigns, social media posting, and scheduling tools. It does not estimate the value of new business generated from marketing, which in practice is often larger than the cost saving alone.
About two minutes. There are nine questions, each with a slider or dropdown. You get your results immediately after entering your details.
Yes. The calculator is free to use. Enter your details and your answers to the nine questions to see your results. There is no obligation to sign up.
It varies by firm size, who does the marketing, and how much outsourcing is involved. Most small to mid-size accounting firms spend between 5 and 20 hours per month on email, social media, and content tasks. When that time belongs to a partner or principal, the real cost is often far higher than firms realise. The calculator helps you put a number on it for your firm specifically.
The calculator uses benchmarked hourly rates for your market and the inputs you provide. It estimates cost savings from replacing manual marketing tasks with the BOMA platform and content library. Your actual savings depend on your team, your hourly rates, and how much marketing you currently do. The number you see is a realistic starting point, not a guarantee.
