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Use the BOMA ROI calculator to work out, in two minutes, what your firm is currently spending on email, social and content marketing, and what it could look like with the right system in place. Built for accounting firms in Australia, New Zealand and the UK.
Enter your answers for each question below and it will calculate how much time and money you could save.
No download required. Get your numbers in two minutes.
Your result is calculated using your inputs and benchmarked hourly rates of NZD$250 p/h for accounting firm partners / principals, NZD$55 p/h for office / practice managers and NZD$130 p/h for a blended amount when both parties are involved to reflect what most accounting firms pay for staff time spent on marketing tasks (writing, scheduling, posting, and reporting), plus the cost of any external help most firms commission to keep marketing running.
The calculator does not include the value of the new business marketing generates, only the cost saved by replacing manual marketing work with an automated system. In practice, the upside from doing marketing better is usually significantly larger than the time saved, but we have not estimated that here.
Your actual savings depend on your team, your hourly rates, and how much marketing you currently do. The number you see is a realistic starting point, not a guarantee.
