Quick Comparison Table
Most accounting firms already know they should be doing more marketing. The honest reason most of them are not is simple: nobody has time to write the content, and nobody wants to manage three separate tools to send it.
Buffer gets recommended a lot when accounting firms start looking for help. It is affordable, it works, and it takes the friction out of posting to social media. For firms already producing regular content and just looking for a smarter way to schedule it, it does the job well.
But for most small to mid-size accounting firms, the content problem comes first. Buffer does not touch it. It is a distribution tool, not a marketing solution, and that distinction matters more than any feature comparison.
It is not platform choice. Firms that sign up to a marketing tool and then go quiet after a few weeks are not failing because they picked the wrong software. They are failing because producing technically accurate, professionally written content about tax changes, compliance obligations, and business strategy takes real time and real expertise. Most small practices do not have a spare hour each week to write an article, let alone the knowledge to keep it current as legislation changes.
BOMA is built around this reality. The platform includes a content library of hundreds of articles written specifically for accounting firms in Australia, New Zealand, and the UK. Content spans seven categories: tax and compliance, finance and cashflow, business strategy and growth, technology and AI, people and workforce, sustainability and ESG, and industry-specific advice for sectors including retail, construction, manufacturing, and farming. Every article is jurisdiction-aware, written by accounting and business specialists, and updated on a rolling weekly basis. Each article comes ready-formatted as an email campaign, a social media post, and a website blog article. A firm can go from nothing to a published, professionally written piece in a few minutes.
Buffer has no content library. You connect your social channels, you write your posts, Buffer schedules them. The tool itself does not help you produce anything.
That is not a flaw. Buffer is honest about what it is. But if the content problem is the reason your firm’s marketing keeps stalling, a scheduling tool will not fix it.
Buffer supports nine social media platforms: Facebook, Instagram, LinkedIn, X (Twitter), TikTok, Pinterest, YouTube Shorts, Mastodon, and Google Business Profile. The scheduling interface is clean and the content calendar is easy to work with. For pure social publishing, Buffer is one of the better tools available.
It cannot send email. Not on the free plan, not on the paid plans, not at any tier. This is not a missing feature waiting to be added. Buffer is a social media tool and has no plans to become an email platform.
Email is still the highest-return channel for reaching existing clients. The Data and Marketing Association puts email ROI at $36 for every $1 spent, well above social media for professional services firms. A newsletter that lands in a client’s inbox once a month keeps a firm visible in a way that a LinkedIn post, which most clients will never see, simply cannot. Any marketing plan for an accounting firm that leaves out email is working with one hand tied.
BOMA covers email, social media, and blog publishing from a single dashboard. Taking one article and sending it as an email campaign, posting it to LinkedIn, Facebook and X (Twitter) and publishing it to a WordPress blog takes a few minutes and requires no duplication of effort. That is the multi-channel approach that makes consistent marketing achievable for a small firm without a dedicated marketing person.
Buffer also has no lead capture capability. There are no forms, no landing pages, and no mechanism for converting a social media follower into a contact on a mailing list. BOMA includes brandable lead capture forms that work as standalone pages or embedded on your website, with submission analytics and connections to HubSpot and Salesforce via Zapier. For a firm running a campaign to attract new clients in a particular service area, a lead form tied to that campaign closes the loop in a way that social posting alone cannot.
Both platforms offer campaign scheduling. Buffer’s Essentials and Team plans allow unlimited scheduling across all connected channels. BOMA offers unlimited scheduling on all plans, covering email, social, and blog.
On analytics, Buffer tracks social media performance well: reach, impressions, engagement, and follower growth are clearly reported. BOMA tracks both email and social. Open rates, click-through rates, and unsubscribes sit alongside social engagement data in the same reporting view. For firms trying to understand which content is working and across which channels, having everything in one place is useful.
Both platforms offer campaign scheduling. Buffer’s Essentials and Team plans allow unlimited scheduling across all connected channels. BOMA offers unlimited scheduling on all plans, covering email, social, and blog.
On analytics, Buffer tracks social media performance well: reach, impressions, engagement, and follower growth are clearly reported. BOMA tracks both email and social. Open rates, click-through rates, and unsubscribes sit alongside social engagement data in the same reporting view. For firms trying to understand which content is working and across which channels, having everything in one place is useful.
Buffer connects with Zapier, which allows general-purpose automation between thousands of apps. However, Buffer has no native integrations with any accounting-specific platform. There is no connection to Xero, QuickBooks, Karbon, Ignition, FYI, or IRIS. And because Buffer has no email capability, even a Zapier connection cannot bridge that gap for the contact and client communication processes that matter most to accounting firms.
BOMA integrates natively with Xero and The Gap. Via Zapier, it connects to QuickBooks, Karbon, Ignition, FYI, IRIS, and more. When a new client is onboarded through Ignition or a contact is updated in Karbon, that change flows directly into BOMA’s contact lists. Marketing lists stay current without manual updates. BOMA also connects to WordPress websites enabling direct single click publishing of articles from the content library direct to website blogs.
Buffer’s support is chat-based across all plans. There is no phone support and onboarding is self-directed. For a scheduling tool that most users can pick up quickly, this is not a significant issue.
BOMA provides free onboarding and account setup for every user on every plan, plus ongoing 24/7 support via chat, email, and video call. BOMA also runs regular webinars and workshops for accounting firms on marketing topics specific to the industry. The support is built for firms that may not have marketing experience, not for teams that already know what they are doing.
Not every accounting practice wants to manage a marketing platform. Some want the outcome — consistent, professional communication with clients and prospects — without the operational responsibility of logging in, selecting content, scheduling campaigns, and tracking results. That is a different product requirement from a self-serve scheduling tool.
Buffer is entirely self-serve. There is no managed marketing option at any plan level. A firm that wants external management would need to contract a separate social media agency, brief them on accounting firm positioning, manage the relationship as a separate engagement, and still have no solution for email or content production.
BOMA’s managed marketing service handles the full content and campaign output on behalf of the firm. SEO, review generation, and campaign management are all included. The firm does not need to log in, select content, brief a copywriter, or manage a separate supplier. Marketing runs. For a practice principal who wants results without adding to their workload, no social scheduling tool — and no general-purpose marketing platform — offers this.
Buffer is a scheduling tool. It cannot be a marketing service. BOMA can be a platform or a complete done-for-you marketing service. For firms that want the latter, the choice is not a close one.
Buffer’s Essentials plan starts at $6 USD per channel per month. A firm managing LinkedIn, Facebook, and Instagram pays around $18 USD per month.
That $18 USD covers social scheduling only. Add a separate email marketing platform (Mailchimp’s Standard plan starts at $20 USD per month for 500 contacts) and you are already at $38 USD per month before solving the content problem. Add the cost of sourcing or writing content, and the real monthly investment is considerably higher.
BOMA’s single subscription includes email, social, blog publishing, the content library, AI writing tools, lead capture forms, and accounting app integrations. For a firm building a marketing system from scratch, assembling an equivalent stack from separate tools costs more than BOMA and takes more time to run.
Buffer is a strong choice for firms or individuals that:
If your firm already has a marketing resource and a content workflow, Buffer does its job well and at a fair price.
BOMA is built for accounting firms that need the content problem solved before the distribution problem. Specifically:
Buffer is an honest tool. It does one thing, it does it well, and it does not pretend to be something else. For firms that already have content, already have email covered, and just need a reliable way to manage social scheduling, it is worth a look.
Most accounting firms are not in that position. They are not stalled because they lack a scheduler. They are stalled because they do not have the content, they do not have the email system, and they do not have the hours in the week to build either from scratch. Buffer does not address any of those problems.
BOMA does. The content is written. The email tool is built in. The accounting app integrations are already there. And the support is from a team that works specifically with accounting firms, not a generic help desk. For most accounting firms, that is the whole argument.
No credit card required. Full platform access. Full support from day one.
No. Buffer has no email marketing capability at any plan level. It is a social media scheduling tool only.
No. Buffer has no content library. You supply all content before scheduling.
Buffer connects with Zapier, enabling general automation, but has no native integrations with any accounting-specific platform. Xero, Karbon, Ignition, FYI, and IRIS are not natively supported. Beyond the integration gap, Buffer has no email capability, so it cannot participate in the client communication processes that drive most of the value in accounting firm marketing, regardless of what Zapier connects to.
No. BOMA manages email campaigns, social media posts, and blog publishing to WordPress from a single platform. It also includes a content library of hundreds of accounting-specific articles across seven categories, AI writing tools, lead capture forms, and native integrations with Xero and The Gap, plus connections to QuickBooks, Karbon, Ignition, FYI, IRIS, and other core accounting apps via Zapier.
Buffer’s Essentials plan starts at $6 USD per channel per month for social scheduling only. A firm managing three social channels pays around $18 USD per month, but still needs a separate email platform and a way to produce content. BOMA’s subscription covers the full platform: email, social, blog, content library, AI tools, lead capture, and accounting app integrations in one price. Buffer’s pricing is in USD. BOMA’s pricing varies by region; current plans are listed at bomamarketing.com/pricing.
BOMA proudly partners with:
