Experience next-generation automation and accountant-specific content you won’t find anywhere else.
Most accounting firms that sign up to a general marketing platform end up in the same place: a blank compose screen, no idea what to write, and a subscription they stop using within three months.
The problem is never the platform. It’s the content. And no general-purpose tool, not Mailchimp, not HubSpot, not Buffer, solves that for an accounting firm.
BOMA is the only marketing platform built exclusively for accounting and bookkeeping firms, with a content library to match. Here’s how it compares.
| EMAIL CAMPAIGN | SPECIALIST ACCOUNTING CONTENT LIBRARY | AI CONTENT WRITER | SOCIAL MEDIA POSTING | IMAGE LIBRARY | SCHEDULE CAMPAIGN | LEAD CAPTURE FORMS | PRICE USD | |
|---|---|---|---|---|---|---|---|---|
| BOMA | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | ✅ | $69 p/m 2k Contact 2 Users |
| HUBSPOT | ✅ | ❌ | ⚠️ | ✅ | ✅ | ✅ | ✅ | $890 p/m 2k Contact 3 Users |
| MAILCHIMP | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | $60 p/m 2.5k Contact 5 Users |
| BUFFER | ❌ | ❌ | ✅ | ✅ | ❌ | ✅ | ❌ | $18 p/m 3 Social Channels 1 User |
| ACTIVE CAMPAIGN | ✅ | ❌ | ✅ | ❌ | ✅ | ✅ | ✅ | $70 p/m 1k Contact 3 Users |
| CONSTANT CONTACT | ✅ | ❌ | ✅ | ✅ | ✅ | ✅ | ✅ | $75 p/m 1k – 2.5k Contact 3 Users |
| Pricing verified June 2026. Competitor prices change frequently. Verify current pricing at each provider’s website before making a purchasing decision. |
Content is the foundation of any marketing strategy, but for most accounting firms, creating it is the single biggest blocker to getting started.
BOMA is the only platform with an integrated, accountant-specific content library packed with ready-to-publish articles covering:
Every article comes in three pre-formatted versions, email, social media post and blog post, so you can distribute the same content across all channels in minutes.
HubSpot, Mailchimp, Buffer, Constant Contact, and ActiveCampaign offer no equivalent. You create everything from scratch.
See our full BOMA vs Mailchimp comparison for a detailed breakdown.
Every platform in this comparison now includes AI writing. For most of them, that AI is the starting point: a blank prompt, a generic output, and the burden on you to make it accurate and relevant for an accounting audience.
BOMA includes the same type of AI writing tool via Content Assist. The difference is that you rarely need to use it that way. The content library already contains hundreds of professionally written, jurisdiction-specific articles covering tax, compliance, cashflow, strategy, technology, and more. Content Assist is there to customise and personalise content that is already accurate, not to generate accounting knowledge from scratch.
The result is a different workflow entirely. With Mailchimp, HubSpot, or ActiveCampaign, you open a blank editor and ask AI to write about Division 7A or Making Tax Digital and hope for the best. With BOMA, you start with a finished article written by accounting and business specialists, and use AI to adjust the tone, add a personal note, or tailor it to a specific client segment.
See our full BOMA vs HubSpot comparison for a detailed breakdown.
BOMA manages your marketing across email, LinkedIn, Facebook, Twitter/X, and your website blog, all from one platform.
Most platforms in this comparison handle email and social media. BOMA goes further:
Buffer is a social media tool only, no email capability. Every other platform in this comparison requires you to source and write your own content before you can send anything.
See our full BOMA vs Buffer comparison for a detailed breakdown.
All six platforms support campaign scheduling. The key difference is limits.
Most platforms restrict the number of campaigns you can schedule in advance based on your subscription tier. BOMA provides unlimited scheduling on all plans, so you can plan a full quarter of marketing activity in one sitting and walk away.
All six platforms provide campaign analytics. BOMA tracks:
Analytics are presented in plain-English dashboards, no technical expertise required.
BOMA’s lead capture forms can:
Buffer has no lead capture capability. All other platforms offer forms, but without the accounting-specific integrations or the done-for-you content to put behind them.
Unlike general marketing platforms, BOMA integrates with the tools accountants actually use:
Native integrations: Xero and The Gap. All other integrations connect via Zapier, including QuickBooks, Karbon, Ignition, FYI, IRIS, HubSpot, Salesforce, and WordPress.
Implementation is where most SaaS tools fail accounting firms. Signing up is easy, actually using the platform consistently is the hard part.
BOMA includes, on every plan, at no extra cost:
Mailchimp offers email support only for the first 30 days on free plans. HubSpot charges thousands of dollars for onboarding as a paid add-on. Constant Contact and ActiveCampaign reserve full support for higher-cost plans.
Check out our Help Desk Centre or book a training session with us.
Many accounting firms sign up to marketing platforms with good intentions, then find they can’t fit consistent marketing activity around client work. Marketing ends up in the too-hard basket.
BOMA is the only platform in this comparison to offer a fully managed marketing service specifically for accounting firms. Depending on your plan, BOMA’s team will handle:
HubSpot and Mailchimp offer generic agency-style services, but neither has expertise in marketing accounting firms. Buffer, Constant Contact, and ActiveCampaign have no managed service offering.
BOMA offers a full-service website design and build specifically for accountants, engineered for conversion and pre-integrated with BOMA’s marketing toolkit.
Key points:
HubSpot and Mailchimp include website builders but require significant design experience. Buffer, Constant Contact, and ActiveCampaign have no website service.
Every platform in this comparison is capable. But capability isn’t the same as fit.
HubSpot, Mailchimp, Buffer, Constant Contact, and ActiveCampaign are built to serve any business in any industry. Their one-size-fits-all approach means you’ll spend hours sourcing content, building integrations, and figuring out what to say to clients who expect technical authority.
BOMA removes every one of those barriers:
BOMA is purpose-built to be the growth engine for accounting firms. Nothing else comes close.
No credit card required. Full platform access. Full support from day one.
BOMA is the only marketing platform built exclusively for accounting and bookkeeping firms. Unlike general-purpose tools such as Mailchimp or HubSpot, BOMA includes a content library of hundreds of articles written specifically for accounting firms, localised for AU, NZ, and UK legislation and updated weekly. Most firms are up and running within 30 minutes, with no marketing expertise required.
Mailchimp is a general email marketing platform with no accounting-specific content. BOMA includes a built-in content library written by accounting and business specialists, native integration with Xero and The Gap, and a support team that specialises in accounting firm marketing. For a detailed side-by-side comparison, see our full BOMA vs Mailchimp breakdown.
For accounting firms, BOMA is purpose-built for the job. HubSpot is not. HubSpot is a powerful general marketing platform that requires significant setup time, has no accounting-specific content, and charges a mandatory onboarding fee of $3,000 for its Professional tier. BOMA includes full onboarding support on every plan at no extra cost, and the content library is ready to use from day one. For a detailed comparison, see BOMA vs HubSpot.
Most accounting firms use a combination of email marketing, social media posting, and website blog publishing. The challenge is not finding a tool. It is producing technically accurate, compliance-aware content consistently. BOMA addresses this directly with a content library covering tax and compliance, business strategy, finance, technology, HR, ESG, and industry-specific topics, available in email, social, and blog format for AU, NZ, and UK firms.
Yes. BOMA offers a 14-day free trial with full platform access and no credit card required. Free onboarding and support is included from day one on all plans.
