The importance of Analytics & ROI for your digital marketing

In the 8th session in our ‘Online Marketing Made Easy’ webinar series we take a look at why you need to track and measure your marketing efforts.
We’ll cover 6 key elements including
  1. The importance of marketing analytics
  2. Aligning your business goals and marketing KPI’s
  3. Understanding your KPI’s
  4. Where and how to monitor your KPI’s
  5. Setting up regular reporting
  6. Understanding your marketing ROI