Crisis Communications and Managing Difficult Conversations for Accountants & Bookkeepers

When problems arise, be they Covid-19, natural disasters, or other unexpected events, clients turn to their accountants and bookkeepers for support. An understanding of effective crisis communication and how to manage difficult conversations can assist in building trust, goodwill, and support your clients through challenging times. This webinar features Charles Clark, Marketing Director of BOMA in discussion with Heather Smith, FCA, FCCA, FICB.

Key Takeaways:

  • The importance of keeping clients accurately informed
  • How to communicate in a clear, concise and professional manner
  • The different modes and platforms to communicate with clients
  • The importance of communication in branding and long-term relationships