AI in Marketing – Leveraging the BOMA Platform for Accountants (UK Edition)

Join Viv Brownrigg, Co-founder and Director of Marketing and Strategic Partnerships of The Gap, in conversation with Andy Baird, Head of Engineering at BOMA and Charles Clark, Marketing Director of BOMA as they take you through opportunities, challenges, and implications of AI and discuss how accounting firms can utilise this technology, now available in the BOMA platform, to drive business growth while still ensuring compliance and professionalism.

Key take outs:

  • Being comfortable with technological change
  • An understanding of what AI is
  • What AI means in the marketing space
  • BOMA’s generative AI in action
  • The goal is to empower you with the knowledge and insights needed to leverage the power of AI marketing in your firm.