5 Ways To Personalise Your BOMA Content
It’s easy to send out BOMA content to your clients as is, but why not add a touch of personality? By customising our content with your unique perspective and expertise, you’ll reinforce your brand while improving your relationships with clients and prospects. BOMA’s personalisation tools give you plenty of opportunities to make them your own. Here’s how:
1. Choose new images
Each article has prepopulated images, but sometimes you might want something different. In BOMA, add or change the image by selecting one from the four million options in our library or uploading your own. BOMA will automatically reformat the content across your email and social channels.
2. Rewrite using your voice
While you can share the articles as they are, it’s a good idea to tweak them to suit your brand tone. You’ll form a more authentic dialogue with your audience and let them get to know your brand.
In BOMA, editing an article, post or email is as easy as clicking a button and making the changes or you can instruct BOMA’s generative AI tool Content Assist to rewrite and repurpose the content for you.
Whether you realise it or not, your company has a personality, and your tone is part of that. When your emails portray this well, your audience tends to get closer. Here are some examples of tone for inspiration.
Formal example:
“Thank you for partnering with (company name). We greatly appreciate your ongoing support.”
This style of writing is necessary when talking about serious topics with serious people.
- Conversational example:
“Thanks for trusting us with your books. We’re working hard every day to make your life (at least a little bit) easier.”
Many companies nowadays like to use a conversational tone like this when writing content, making them sound more human. Try to write in the first person for this style and use contractions and parentheses.
Casual example:
“Woohoo, another year done and dusted! Cheers for trusting us with your books. We love being on your team.”
Fun, light and super friendly – if this is how you’d talk to your clients in person, it could also work well in your marketing materials.
3. Create a custom email template
Under the setting tab in BOMA, go to ‘branding and emails’ and make sure you’ve uploaded your logo. Then choose your email’s background and the colour of your call-to-action buttons. Once you’re happy with the colours, start creating your custom template. BOMA walks you through the process step by step in this video.
4. Make the formatting your own
Did you know you can update and edit the formatting in any BOMA content? While font choice, size, colour and spacing may not seem that important, they give a lasting impression of your brand. The design will set your brand apart from competitors and give clients more confidence when choosing you.
How to tweak your formatting
Look at the font, type size, colour and line space used on your website, Word docs and other marketing materials, so you can tweak your BOMA emails to match.
Also, make sure you’re treating things like headlines, subheads and quotes the same – are they bold, underlined or italicised?
<image: before and after of tweaked formatting
5. Choose the right content
With hundred of articles to choose from, the hard part is deciding where to start. Use BOMA to help promote a particular niche, a way of working or your business’s expertise. In content marketing, this is called a content pillar – a theme that you can organise your communications around. Why not consider it an opportunity to customise your communication and enhance its value?
How to define your content pillars
Choosing your overall angle requires a deeper understanding of your audience. Here’s what you need to find out:
- What does your target client want to know? For example, do you often get asked to help with a common accounting problem?
- What industry do you usually work with or want to work with? If many of your clients are in the fashion business, your content can focus on those needs.
- What do you want to say? You may want to create a reputation as an ally of not-for-profits. Or perhaps you’re keen to work with entrepreneurs.
Once you’ve answered these questions, you’ll be able to define your pillars and make choosing your articles much simpler.
Give it some pizazz
Show clients your brand’s personality by adding a unique perspective to BOMA content. It doesn’t mean you have to rewrite every article , but with these small tweaks, you can make it your own to improve your audience’s engagement.
Ready to build your client base with BOMA? Sign up for the free two-week trial today.
