What Is BOMA? The Digital Marketing Platform Built for Accountants

Despite their expertise in numbers and compliance, many accounting firms struggle to differentiate themselves, communicate their value, and engage clients effectively in an increasingly digital and competitive marketplace. Common challenges include a lack of time, uncertainty about what marketing activities actually work, difficulty producing relevant content, limited resources, and the absence of clear systems or strategies. As the accounting sector becomes more competitive and client expectations shift towards proactive advice and digital engagement, firms need practical solutions to stay visible and relevant.

Who is the BOMA marketing platform for?

BOMA is designed specifically for accountants, bookkeepers, and professional services firms who want to strengthen their marketing without the need for specialist skills or a large marketing budget. Whether you’re a sole practitioner or a multi-partner practice, BOMA enables you to reach new clients, nurture existing relationships, and build your brand – all from a single, easy-to-use platform.

What are the key features of the BOMA platform?

BOMA offers a comprehensive suite of features tailored to the needs of accounting professionals:

• Specialist Content Library: Access hundreds of expertly written, region-specific articles covering compliance, advisory, and business growth topics. Content is regularly updated and can be customised to reflect your firm’s expertise and voice.
• Multi-Channel Campaign Management: Create and distribute campaigns across email, Facebook, LinkedIn, Twitter, and WordPress blogs. BOMA automatically reformats your content for each channel, ensuring consistency and saving time.
• AI-Assisted Content Creation: Our ‘Content Assist’ feature helps you quickly generate or tailor content, making campaign creation efficient and accessible.
• Drag-and-Drop Email Builder: Design professional, branded emails using a simple drag-and-drop editor, with a library of templates to match your firm’s branding.
• Extensive Free Image Library: Access millions of high-quality images, automatically optimised for different platforms.
• Lead Capture Forms and Landing Pages: Build and customise lead capture forms to grow your email list and attract new prospects.
• Campaign Scheduling and Automation: Schedule emails and social posts to go live at optimal times, and automate routine marketing tasks.
• Analytics and Reporting: Monitor campaign performance with clear, actionable analytics – track open rates, clicks, and social engagement to refine your marketing strategy.
• Third-Party Integrations: Seamlessly connect with Xero, Zapier, Salesforce, HubSpot, and WordPress to streamline contact management and automate marketing processes.
• Contact Management and Segmentation: Import and segment contacts for targeted campaigns, and manage your audience with ease.
• Permission-Based Marketing: Stay compliant with privacy regulations through built-in unsubscribe links and permission checkboxes.
• Managed Services: Don’t have time to operate BOMA yourself? We can manage it for you with our done-for-you marketing packages.
• Website Solutions: We also offer website design services for accounting firms, helping you generate leads and communicate your value effectively.

How does BOMA help accounting firms?

Our features translate into tangible benefits for accounting firms facing today’s evolving market conditions:

• Save Money: Avoid the costs of complex marketing platforms or hiring external copywriters. BOMA’s all-in-one solution is cost-effective and tailored for the accounting sector.
• Save Time: With a ready-made content library and AI-assisted tools, you can launch campaigns in minutes, freeing up time for client work and strategic planning.
• Multi-Channel Efficiency: Share your message across multiple platforms from one place, with content automatically formatted for each channel.
• Enhance Your Professional Image: Consistently share high-quality, relevant content to position your firm as a trusted advisor and industry leader.
• Grow Your Audience: Use built-in lead capture forms and landing pages to attract new prospects and build your email list.
• Data-Driven Decisions: BOMA’s analytics help you understand what resonates with your audience, so you can refine your approach for better results.
• No Specialist Skills Needed: The intuitive platform, onboarding support, and training resources make it easy for anyone in your firm to use.
• Region-Specific Content: All articles are tailored to your local market, ensuring your communications are always relevant.
• Centralised Management: Handle all your marketing activities – content creation, distribution, analytics, and website management – from a single platform.

Why choose BOMA as your firm’s do-it-all marketing platform?

For accounting firms looking to overcome the most common marketing hurdles – lack of time, uncertainty about what works, limited resources, and the need for consistent, high-quality content – BOMA offers a practical and effective solution. By streamlining digital marketing and providing access to expertly written, relevant content, BOMA helps firms stay visible, build authority, and attract the clients they want in a rapidly evolving marketplace.

What if I don’t have the time to manage BOMA myself?

For firms seeking a completely hands-off approach, BOMA offers a managed marketing service with done-for-you packages tailored specifically for accounting practices. These packages are designed to elevate your firm’s online presence without requiring your direct involvement, allowing you to focus fully on your core business activities. This service ensures your digital marketing content remains fresh, relevant, and engaging, keeping your firm top-of-mind for clients and prospects. It includes comprehensive analytics and performance tracking, providing clear insights into how marketing efforts contribute to your business growth.

Help, I need a new website?

Recognising the importance of a strong online presence, BOMA provides a full-service website design and build offering tailored to accountants and bookkeepers. Whether you need a brand-new website or a refresh of your existing site, BOMA’s team creates visually appealing, user-friendly websites that effectively communicate your services and value proposition. Unlike some providers, BOMA ensures you retain full ownership of your website – no ongoing subscriptions or “hostage” arrangements. The websites come pre-integrated with BOMA’s digital marketing toolkit, allowing seamless management of social media, email campaigns, and more from one place.

Additional features include integration with Google Reviews, making it easy to showcase positive client feedback prominently on your site while managing negative reviews privately to protect your reputation. This approach not only enhances trust but also improves SEO and helps differentiate your firm in a crowded market.