BOMA has partnered with the Google experts NZME to enable our New Zealand accounting partners to promote their firms via Paid Google Search campaigns. As one of Google’s Premier Partners NZME will set up, run and optimise your campaigns for you.
Plus you’ll also get access to a live dashboard where you can view your campaign performance at any time.
We have partnered with the NZ Google experts, NZME, to deliver a custom Google Search Ads service. NZME are one of Google’s Premier Partners in NZ. They will set up, run and optimise your paid Google search campaigns for you, plus you’ll get access to a live dashboard where you can view your campaign performance at any time.
How does this work?
If you’re interested in learning more, simply fill out a short briefing form. A NZME Digital Campaign Manager will contact you directly to discuss your needs. If you decide to proceed with a search campaign, all costs will be charged directly to your BOMA account so you’ll only get one bill.
Google Search Ads allows you to show your ads to users who are actively searching for the keywords that you’ve selected by participating in the “Ad Auction”. For example, if you own a small accounting firm, you “bid” to have your ad show up every time a user types in “Accountant in Auckland”.
As a result these “text ads” are an excellent opportunity for you to capture people who are at the research and purchasing stages of the digital sales funnel i.e. they are looking for an “accountant in Auckland”. Text ads are marked clearly with a small “Ad” tag next to the site URL.
NOTE: AVAILABLE IN NEW ZEALAND ONLY
Click: When someone interacts with your ad, like on the blue headline of a text ad, Google Ads counts that as a click.
Impression: How often your ad is shown
CTR: the click-through rate (CTR), which tells you how many people who’ve seen your ad end up clicking on it. This metric can help you gauge how enticing your ad is and how closely it matches your keywords and other targeting settings.
Conversion: A conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or filled out your online form.
Keywords: Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.
Negative Keywords: These are words or phrases that can be added that you don’t want to show for e.g. you only sell products, you don’t rent/lease them
AdGroup: AdGroups are how we organize your ads/keywords by a common theme.
CPC: Cost-per-click is how much you’ve paid for each click on your ads. This varies depending on various factors, including targeting, audience, keyword itself & industry etc.
Ad Extensions: A type of ad format that show extra informations about your business (e.g. phone number, location, additional supporting features, list of services, reviews etc)
Search Impression Share: is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.