BOMA has partnered with the Google experts NZME to enable our New Zealand accounting partners to promote their firms via Paid Google Search campaigns. As one of Google’s Premier Partners NZME will set up, run and optimise your campaigns for you.

Plus you’ll also get access to a live dashboard where you can view your campaign performance at any time.

NOTE: AVAILABLE IN NEW ZEALAND ONLY

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How are BOMA + NZME working together?

We have partnered with the NZ Google experts, NZME, to deliver a custom Google Search Ads service. NZME are one of Google’s Premier Partners in NZ. They will set up, run and optimise your paid Google search campaigns for you, plus you’ll get access to a live dashboard where you can view your campaign performance at any time.

How does this work?

If you’re interested in learning more, simply fill out a short briefing form. A NZME Digital Campaign Manager will contact you directly to discuss your needs. If you decide to proceed with a search campaign, all costs will be charged directly to your BOMA account so you’ll only get one bill.

NOTE: AVAILABLE IN NEW ZEALAND ONLY

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What are Google Search Ads?

Google Search Ads allows you to show your ads to users who are actively searching for the keywords that you’ve selected by participating in the “Ad Auction”. For example, if you own a small accounting firm, you “bid” to have your ad show up every time a user types in “Accountant in Auckland”.

As a result these “text ads” are an excellent opportunity for you to capture people who are at the research and purchasing stages of the digital sales funnel i.e. they are looking for an “accountant in Auckland”. Text ads are marked clearly with a small “Ad” tag next to the site URL.

Why advertise using Google Search Ads?

  • When advertising your business on Google Search, you get in front of people who are looking for something specific, ideally any accounting firm or related service – you will be reaching people who are already looking for your services.
  • Google Search is super effective in helping drive traffic to your website, which can result in increased leads and enquiries.
  • Google Search is cost effective, even with a low budget, as you only pay when people click on your ad.
  • Google Search has a very strong ROI because you only pay when people click on your ad. 
  • Google Search is 100% measurable and trackable via Google Analytics so you can know exactly how much traffic, leads and conversions are being driven by the activity.

 

NOTE: AVAILABLE IN NEW ZEALAND ONLY

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Why use NZME to run your Google Search Ads?

  • Having NZME run your Search activity will save you time and money! Running a Google campaign can be very technical, and it is very easy to waste money on irrelevant traffic. NZME use their expertise and skill to manage your campaigns to best optimise your budget for results. 
  • NZME will take care of the strategic, creative & technical implementation, from start to finish. This ensures your campaign will make sense in the context of your business objectives
  • NZME are 100% transparent when running your Search campaigns and provide you with a live dashboard where you can view all your key metrics.
  • NZME are one Google’s Premier Partners in New Zealand, who work strategically with Google AUNZ
  • NZME’s Google Partnership enables them to be the first to trial new Google products and features before bulk release. This means they have an early advantage to learn and test the products – while optimising our client’s campaigns. 
  • As a Premier Partner, NZME are held to the highest performance standards and receive regular training.

 

NOTE: AVAILABLE IN NEW ZEALAND ONLY

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Glossary of Search Ads terminology

Click: When someone interacts with your ad, like on the blue headline of a text ad, Google Ads counts that as a click.

Impression: How often your ad is shown

CTR:  the click-through rate (CTR), which tells you how many people who’ve seen your ad end up clicking on it. This metric can help you gauge how enticing your ad is and how closely it matches your keywords and other targeting settings.

Conversion: A conversion happens when someone clicks your ad and then takes an action that you’ve defined as valuable to your business, such as an online purchase or filled out your online form. 

Keywords: Words or phrases describing your product or service that you choose to help determine when and where your ad can appear.

Negative Keywords: These are words or phrases that can be added that you don’t want to show for e.g. you only sell products, you don’t rent/lease them 

AdGroup: AdGroups are how we organize your ads/keywords by a common theme. 

CPC: Cost-per-click is how much you’ve paid for each click on your ads. This varies depending on various factors, including targeting, audience, keyword itself & industry etc.

Ad Extensions: A type of ad format that show extra informations about your business (e.g. phone number, location, additional supporting features, list of services, reviews etc) 

Search Impression Share:  is the percentage of impressions that your ads receive compared to the total number of impressions that your ads could get.