The importance of Analytics & ROI for your digital marketing
- The importance of marketing analytics
- Aligning your business goals and marketing KPI’s
- Understanding your KPI’s
- Where and how to monitor your KPI’s
- Setting up regular reporting
- Understanding your marketing ROI
Further Reading

“BOMA Plays an Integral Role in our Marketing” – Inspire Accounting & Business Services
Though founded in 2015, the Inspire Accounting & Business Services team has worked together for the last 15 years and this young business is proud to carry a combined 50 years’ experience in taxation, business advice and succession planning. Inspire’s focus is on giving their clients strategies to improve profits,…

An Introduction to Marketing for Accountants and Bookkeepers
The first of 8 short 20 minute webinars which will help to guide Accountants and Bookkeepers through getting starting in digital marketing. Whether you're completely new to marketing or already have some experience these sessions will help improve your knowledge as well as giving practical tips and advice. In this…

How to Measure the Results of Your Marketing Email Campaigns
The hard work is done – you’ve finally sent your slick-looking email, populated with rich, relevant content, out to your list of receptive contacts. But before you rest on your laurels and prepare to send the next email (in line with your carefully curated content plan, of course), it’s crucial…