An Introduction to Marketing for Accountants and Bookkeepers

The first of 8 short 20 minute webinars which will help to guide Accountants and Bookkeepers through getting starting in digital marketing. Whether you’re completely new to marketing or already have some experience these sessions will help improve your knowledge as well as giving practical tips and advice.

In this series we’ll be covering:

• Branding – I’ve got a logo, what else do I need?
• The 7 key elements of an effective website
• Search Engine Optimisation (SEO) – How do I get people to find me online?
• Thought Leadership – What is it and why is it important?
• Social Media – What is it and why you need to be doing social media marketing
• Marketing Plan – How to put it all together into a plan
• Analytics – The importance of Analytics and measuring ROI