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Content marketing involves sharing valuable content (including blogs, emails, videos, ebooks, white papers, guides etc) to attract new customers, convert them to clients and to nurture them.
Great content is giving first and selling second. While it is not direct sales, it can result in business growth. Your content gives you the opportunity to stay top-of-mind throughout the consideration process for people looking for the services you offer. It also delivers value and establishes yourself as the obvious choice to both new and existing clients.
To learn more read our guide to Content Marketing here.
1. Content Planner – Use the planner to generate ideas for content marketing and then choose the Weekly or Daily Content Calendar tab to plan your activity.
Including advice on defining your:
2. Weekly Content Calendar -Use this calendar to plan your posts and emails on a weekly / monthly basis.
3. Daily Content Calendar -Use this calendar to plan your posts and emails on a daily basis.
4. Available for download – you can download the planner to your computer in a variety of formats including excel and pdf.
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Is this guide really free?
Yes. Our mission at BOMA is to take the complexity out of digital marketing. You can find more information and useful guides in our Marketing Resources library.
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