Experience next-generation automation and accountant-specific content you won’t find anywhere else.
BOMA has 100% five-star reviews from accounting firms across Australia, New Zealand and the UK. Here’s what real customers say about using BOMA for their marketing.
Reviewers consistently describe BOMA as eliminating the time previously spent on content creation, scheduling, and publishing across multiple channels.
The platform is described as intuitive and simple — one reviewer noted they could schedule a full week of content in under 30 minutes.
Customers highlight that the pre-written content is current, relevant, and trustworthy — removing the need to research and write from scratch.
The BOMA support team is frequently singled out as helpful, responsive, and genuinely invested in making the platform work for each firm.
Reviewers value the ability to publish to email newsletters, social media, and website blogs from a single platform in one workflow.
Even smaller firms report producing marketing that looks and reads as polished as firms with dedicated marketing teams.
A straightforward summary of what customers consistently highlight as strengths, alongside areas where expectations should be set.
Firms report going from no regular marketing to consistent, professional output with minimal effort.
The library is built for accountants, so reviewers rarely need to rewrite or discard content.
Smaller firms consistently report producing marketing quality on par with larger competitors.
The platform delivers the most value when used consistently — firms that set it up and leave it largely untouched will see less impact.
While reviewers describe the platform as easy, a handful note that onboarding takes a session or two to feel fully confident.
Adding your own spin to articles — while supported — does require some upfront effort to match your firm’s voice.
It used to be a laborious and time consuming process of creating content, publishing on our website and email marketing that was rarely done. The introduction of Boma has made it so simple, easy to use, automated. And to top it off the content is engaging, relevant and comes from trustworthy sources. Highly recommend.
I've been using Boma for my social media scheduling, client newsletters, and content for over a year and it's been a fantastic experience. The platform is user-friendly, and the content they provide is broad, yet relevant. Boma makes it simple to maintain a regular online presence. Their software works whether I'm writing my own content, using their content, or rewriting with their great built-in AI-writing tools. I highly recommend Boma to anyone looking to make their marketing simple.
Love Working With Charles at BOMA. So easy working with Charles. Frankly I'd be lost without Charles and BOMA. Makes communicating with clients exceptionally easy.
Boma marketing is great! Easy to use. Good content available and easy to add your own content. Helpful support and training.
Boma has been awesome to help me with my email newsletters, blogs and social media content! A platform that is easy to use and they send out the new content often so we know what new information we can post or send to clients. Also the team are really helpful! Cheers Boma team!
TGF BOMA. I am a newby to Boma and I got to say FINALLY there is an easy way to market accounting services. YAY. Thank you BOMA.
Boma allows me not only to provide super relevant content to our clients but also allows us to compete with any accounting firm in the country. Having a resource like this and the time required to prepare and set up the content in house would cost thousands which a firm our size just couldn't do! It frees me up to focus on small adjustments and working on our clients creating real value on both fronts.
After working with Ian and the team I brought into the value that Boma provides. However I never really grasped how much time and money it saved until I started using it! Working on your business is hard enough but then adding marketing, content creation, review and updating your social media pages on top — it just ends up being too hard. With Boma we can stand out. I love that you can put your own spin on the articles.
Get into it!!! Boma is SUPER, super easy to use and intuitive, I LOVE IT! It's a timesaver platform for me, incorporating all of our social media (Facebook and shortly LinkedIn) and our newsletter in one platform.
I am absolutely in love with BOMA. I used to dread sending newsletters to my clients (by dread I mean, not even do). Now I enjoy doing them each month and with the email templates they are super easy. The content library gives you so many options on what to discuss with clients each week.
We have been talking about client communication for a long time, but never had the time or resources to do this properly. Boma has enabled us to start a regular newsletter. The value for us was initially in lowering the threshold — knowing that pre-written content was available. We also love the extensive image library, easy to use interface, and the most fabulous customer experience team.
We have just started using BOMA and we absolutely LOVE it. Huge time saver. Professional and easy to use. Customer service is awesome. Demo at XERO Practice Management Session was the turning point. Not looking back!!
Since our re-brand we have been using BOMA to streamline our communications. The Xero HQ content together with the ease with which I can create my own content has made something that I used to dread a quick and easy process now. The ability to share content by email and to all the social media channels in one place is fantastic and extremely efficient. Boma has eliminated all these roadblocks for me.
I used to pay expensive 3rd parties to create content for me but with Boma all the content is ready to go. This makes it so much easier to engage with my clients via social media and email — even better it has reduced my costs and the time I spend on marketing. I am now able to schedule weeks of content in under half an hour.
Boma makes it easier to get your marketing out there, it is quick, simple and efficient. The website itself is easy to navigate around, which in return makes it easier for new users. Love that they are so easy to contact and quick in responding.
BOMA makes it easy to segregate your current client base into different audiences using tags, create email campaigns to deliver your message to the target audience, use their library of stock photos to customise your campaign, and push the same campaign to social channels. The support team at BOMA are awesome and are very receptive to feedback.
It used to be a laborious and time consuming process of creating my own content, publishing on my website and email marketing that was rarely done. The introduction of Boma has made it so simple, easy to use, automated. And to top it off the content is engaging, relevant and comes from trustworthy sources. Highly recommend.
I've been using Boma for my social media scheduling, client newsletters, and content for over a year and it's been a fantastic experience. The platform is user-friendly, and the content they provide is broad, yet relevant. Boma makes it simple to maintain a regular online presence. Their software works whether I'm writing my own content, using their content, or rewriting with their great built-in AI-writing tools. I highly recommend Boma to anyone looking to make their marketing simple. Thanks Charles and the Team!
Boma marketing is great! Easy to use. Good content available, and easy to add own post or email. Helpful support and training.
I have been using BOMA for 3 years for multiple clients. Easy to navigate, saves me heaps of time looking for quality content, and support has been fantastic.
Boma has been awesome to help me with my email newsletters, blogs and social media content! A platform that is easy to use and they send out the new content often so we know what new information we can post or send to clients. Also the team are really helpful! Cheers Boma team!
TGF BOMA. I am a newby to Boma and I got to say FINALLY there is an easy way to market accounting services. YAY. Thank you BOMA.
The program is of great value to our practice. The content current and informative. The program is so easy to use and saves so much time in posting to social media, email marketing, and website blogs. Support is first-rate with Joanna a delight to work with and attends to our needs promptly, efficiently, and with a great personality.
Brilliant product. Puts real meat into the SM pages for new business. Very professional content that boosts your online presence.
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