Marketing Merchandise or Something More Meaningful?

It’s busy in the BOMA office right now. The day to day work on simplifying digital marketing for our users continues and the dev team are working hard on new functionality. But this is business as usual here at BOMA. The extra busy vibe is coming from the team members who are off to Xerocon Brisbane.

If you haven’t heard of Xerocon before, it’s like a massive conference / Ted Talk / dance party, specifically for accountants and bookkeepers. Lots of them use BOMA to share insight and advice with clients and grow their business. So Xerocon provides BOMA with a great opportunity to talk face to face with our customers and to spread the word about how easy we make digital marketing.

Over the past few weeks, we’ve been getting ready, designing our stand, booking flights and making sure we have everything sorted.

However, when it came to the merchandise discussion, we paused… we were choosing between coffee mugs, t-shirts, diaries and pens. And it occurred to us that we could do something better with the money… After all, we know that most conference goers only wear those t-shirts as PJs (that they forgot to pack!)

Collectively, we agreed that the money we could spend on ‘swag’ would be better spent on making a more meaningful difference in the lives of others. So we approached three very deserving Australian charities.  

Cure Brain Cancer Foundation has a time-critical mission to increase five-year survival from the current 20% to 50% by 2023. They fund research, advocacy and awareness in Australia.



The Smith Family believe that supporting a child’s education is the best way to help break the cycle of disadvantage. The independent children’s charity is helping disadvantaged Australians to get the most out of their education, so they can create better futures. Visit their website for some truly inspirational stories:

   beyondblue. Depression, Anxiety - logo

beyondblue works to raise awareness of depression, anxiety and suicide prevention, reduce the stigma surrounding these issues and to encourage people to seek support when they need it. They provide information and support to help everyone in Australia achieve their best possible mental health, whatever their age and wherever they live.

These three charities are making a huge difference, improving and saving lives around Australia. So, instead of t-shirts, stress balls or sticky notepads, we’re using our merchandise budget to make a donation to them in support of the work they do.

We’d love you to be involved too. Visit us at Xerocon (Stand 9) to help us divide the dollars. We look forward to seeing you and we still have free chocolates.

And one more thing… Don’t forget to pack your PJs!


BOMA is a marketing tool for Business Advisors. Communicate with clients and prospects with ease from one platform. BOMA gives you expertly written advisory articles and free images so you can create emails, newsletters and social posts in minutes.

Nothing comes close to BOMA in marketing your firm.  

Find out how BOMA can help with your digital marketing.