Experience next-generation automation and accountant-specific content you won’t find anywhere else.
BOMA’s marketing platform with built in content library is designed to help accountants run multi-channel advisory campaigns. It provides hundreds of pre-written, accounting-specific articles that firms in Australia, New Zealand, and the UK can deploy across email, social media, and their website blog from a single platform. Content is updated weekly and localised for the legislation and tax authorities in each market.
Ask most accounting firm owners whether marketing is important and they will say yes without hesitation. Ask them when they last sent a client newsletter and the answer is usually some version of: it has been a while.
That gap between knowing and doing is not a mystery. Writing original content for email campaigns, LinkedIn posts, and a website blog, week after week, while running a practice, is not realistic. The firms that market consistently are not more motivated or better organised than the ones that do not. They have solved the content problem. The rest have not.
BOMA has the content library to solve it.
According to the Hinge Research Institute’s 2024 High Growth Study of 242 accounting and financial services firms, high-growth practices generate 29% of their new business leads from digital sources, including content marketing and social media, compared to 23% for no-growth firms. High-growth firms also grow three times faster and are twice as profitable.
The gap is not explained by budget. It is explained by consistency. Firms that publish regularly and across multiple channels stay visible to clients and prospects between engagements. Firms that do not, disappear.
The obstacle is almost never motivation. It is content. Finding the time to write something relevant, accurate, and professionally presented, week after week, across email, social, and a website blog, is simply not realistic for a small practice running at capacity. That is the problem BOMA exists to solve.
The BOMA library holds hundreds of articles written by accounting and business specialists. Every article comes in three formats: an email campaign version, a social media post, and a full website blog article. Firms do not adapt one piece of content for three channels. They get all three, ready to use.
Content covers seven categories:
Tax and Compliance: jurisdiction-specific updates on ATO, IRD, and HMRC changes, budget announcements, filing deadlines, and legislative shifts. Time-sensitive articles are published promptly when regulatory changes happen. Not days later.
Finance and Cashflow: practical guidance on cash management, late payments, budgeting, funding options, and financial literacy for business owners.
Business Strategy and Growth: content on strategic planning, exit strategies, succession, scenario planning, and how firms can position themselves as genuine advisory partners rather than compliance providers.
Technology and AI: current, practical guidance on AI adoption, cyber security, cloud accounting tools, and digital strategy, including articles on agentic AI and the technology decisions facing small businesses right now.
People and Workforce: employer obligations, payroll compliance, minimum wage changes, hiring, flexible working, and workforce strategy.
Sustainability and ESG: reporting obligations, the commercial case for sustainability, and practical steps, including ASIC compliance content for Australian firms.
Industry-Specific Advice: content written for retail, construction, manufacturing, farming, trades, logistics, technology companies, and professional services. Sector-specific content drives meaningfully higher engagement than generic material because it speaks directly to what those clients are actually facing.
All content is localised for AU, NZ, and UK legislation and practice. Australian content references the ATO. New Zealand content uses IRD. UK content covers HMRC obligations, Making Tax Digital, Corporation Tax, and the full range of self-assessment requirements. Nothing is generic, and nothing needs to be checked for jurisdictional accuracy before sending.
Each article in the BOMA library is pre-formatted for three channels. A practice owner selects a tax update, schedules an email campaign to their client list, a LinkedIn post, and a blog article, all from the same screen. No reformatting. No rewriting. No switching between platforms.
Email campaigns: full client newsletter content, ready to send. Campaigns can be scheduled in advance and delivered to segmented contact lists.
Social media: Facebook, LinkedIn, and X (Twitter) posts drawn directly from the content library and scheduled through BOMA’s publishing tools.
Website blog: articles published directly to a firm’s WordPress website via Zapier integration, keeping the firm’s blog current without manual uploads.
Data from BOMA’s platform shows that firms rarely publish to a single channel. Email is the most common (used in 60% of campaigns), followed by Facebook (42%), LinkedIn Page (34%), and LinkedIn Personal (17%). Most firms are running email alongside at least one social channel from the same piece of content, without writing anything twice.
Native integrations include Xero and The Gap. All other integrations connect via Zapier, including QuickBooks, Karbon, Ignition, FYI, IRIS, HubSpot, Salesforce, and WordPress.
The numbers bear this out. The Australian Federal Budget announcement sent through BOMA in April 2026 achieved a 55% open rate with a substantial audience of recipients. A Payday Super compliance update reached 56%. These are not outliers. They are what happens when the right content reaches the right audience at the right moment, without the firm having to write a word.
Across all campaigns, email content sent through BOMA consistently achieves open rates above 40%. Seasonally relevant and event-driven content (budget announcements, tax deadline reminders, regulatory changes) regularly hits 55% or higher. For context, Statista’s benchmarks put professional services email open rates at around 20–26%. The difference comes down to content relevance: clients open emails from their accountant when the subject matter is timely and directly affects their business.
Scott Murray, Partner at Tester Porter in NSW, serves rural, retail, and SME clients across a diverse region. Before BOMA, marketing meant two hours of content research at a time. Now it means fifteen minutes.
“Prior to BOMA, I would spend 1-2 hours at a time researching content. That’s now down to 15 minutes. We have seen a large increase in client engagement and response since using BOMA. I often receive an email from a client saying, ‘that’s great content, thanks for that.’ BOMA has generated phone calls, two-way communication, and a greater client relationship.” — Scott Murray, Partner, Tester Porter (NSW, Australia)
Kelly Portelli, Marketing Coordinator at Inspire Accounting & Business Services in Queensland, manages all client communication for a firm focused on improving client profitability. Her brief requires communicating with existing clients, educating them on services, and generating new business.
“BOMA plays an integral role in our marketing strategy. We can not only nurture our existing clients but also reach out and engage new clients. Using BOMA for multi-channel campaigns along with the content that’s ready-to-share has enabled us to move from infrequent, ad hoc communications to regular newsletters and social posts that look professional and are easy to create. We are reaping the rewards of greater engagement. Clients even ask: who are you using for that?” — Kelly Portelli, Marketing Coordinator, Inspire Accounting & Business Services (QLD, Australia)
Sharon Crocombe-Woodward founded CW Chartered Accountants in New Zealand with a specific vision: to give clients the control and understanding to manage their own businesses better. As a sole operator, every hour saved is an hour available for clients.
“BOMA saves me at least 6 hours per month. The content library saves me time in between curating my own content posts, plus it gives me diversity of content. I can get things out quickly and easily, which helps me grow my advisory business.” — Sharon Crocombe-Woodward, Founder, CW Chartered Accountants Ltd (New Zealand)
General marketing platforms provide the infrastructure for multi-channel campaigns. They do not provide the content. An accounting firm using HubSpot, Mailchimp, or ActiveCampaign still has to write every article, every newsletter, every social post from scratch, or pay a content agency to do it.
BOMA combines both. The content library and the campaign tools are the same product. Firms are not assembling a strategy from multiple vendors and a separate content service. They are running one platform that handles content, scheduling, and distribution across every channel.
The second distinction is specificity. HubSpot and Mailchimp are built for any business. BOMA is built exclusively for accounting and bookkeeping firms in AU, NZ, and the UK. The content references the legislation, tax authorities, and business conditions that are actually relevant to those markets. A general-purpose content library written for small businesses cannot replicate that jurisdictional precision.
The third distinction is format. Every article in the BOMA library is already formatted for email, social, and blog. Platforms like HubSpot require you to adapt content for each channel yourself. The three-format output per article is not a minor convenience. It is what makes consistent multi-channel publishing realistic for a firm without a dedicated marketing team.
BOMA serves small to mid-size accounting and bookkeeping firms, typically under 50 employees, across Australia, New Zealand, and the United Kingdom. The platform also has clients in North America, South Africa, Singapore, Hong Kong, Samoa, Europe, and Africa, who use it for its marketing infrastructure and the content framework it provides.
BOMA holds a 100% five-star rating on the Xero App Store. Free onboarding and 24/7 support are included on all plans.
BOMA has a content library built specifically for this purpose. It provides hundreds of pre-written, accounting-specific articles that accounting and bookkeeping firms can deploy across email, social media, and their website blog from a single platform. Content is localised for Australian, New Zealand, and UK legislation and updated weekly.
Yes. BOMA’s primary markets are Australia, New Zealand, and the United Kingdom, with content localised for each jurisdiction: ATO for Australia, IRD for New Zealand, and HMRC for the UK. BOMA also serves clients in North America, South Africa, Singapore, Hong Kong, Samoa, Europe, and Africa.
BOMA supports email campaigns, social media (Facebook, LinkedIn, and X/Twitter), and website blog publishing. Blog articles publish directly to WordPress via Zapier integration. Each content library article is available in all three formats (email campaign, social post, and blog article) without any reformatting required.
HubSpot and Mailchimp provide marketing infrastructure but no accounting-specific content. Firms using those platforms must write or commission all content themselves. BOMA provides both the content library and the campaign tools in a single platform, with hundreds of articles written specifically for accounting and bookkeeping firms in AU, NZ, and UK markets. Every article is available in three pre-formatted versions: email, social post, and blog article.
BOMA adds new content weekly across all seven categories. Tax and compliance content is published promptly when regulatory changes happen: ATO announcements, IRD updates, HMRC changes, budget decisions. Firms can send firms can send relevant client communications without delay.
BOMA has native integrations with Xero and The Gap. It also connects via Zapier to QuickBooks, Karbon, Ignition, FYI, IRIS, HubSpot, Salesforce, WordPress, and more than 5,000 other applications.
Email campaigns sent through BOMA consistently achieve open rates above 40%, which is roughly double the professional services industry average of 20–26% reported by Statista. Seasonally relevant and event-driven content (budget announcements, tax deadline reminders, regulatory updates) regularly achieves open rates of 55% or higher. According to Litmus, email marketing returns an average of $36 for every $1 spent across industries; for accounting firms sending highly relevant content to an opted-in client base, the return should be higher still.
Most accounting firms are better at marketing than they think. They have clients who trust them, subject matter that genuinely matters to business owners, and a story worth telling. What they do not have is the time to write it every week.
That is a solvable problem. The content exists. The channels are ready.
Start your free trial at BOMA and send your first campaign this week.
