A firm in Leeds does not need an article about Div 7A. A firm in Perth does not need one about IR35. Content that tries to serve every market at once ends up serving none of them properly, which is why so much accounting marketing content reads as generic.
BOMA’s library is built the other way round. Every tax and compliance article names the regulator it is written for, whether that is the ATO, the IRD, or HMRC, and reflects that market’s current legislation.
Regulatory content falls into two categories, and BOMA covers both differently.
End of financial year, budget season, GST, VAT and BAS filing, payroll obligations, minimum wage updates. These come round every year, so BOMA’s library either has content ready ahead of the date or available within a couple of days of the release of new information.
A new ATO focus area, an MTD rollout date, a change to National Minimum Wage. When a regulator or government announces something, BOMA’s specialists write the corresponding article and publish it fast.
Below is exactly what the coverage by market looks like, with real published examples.
AU content is written to reflect Australian Taxation Office guidance and Australian legislation. Confirmed topics, each with a real published example:
NZ content is written to reflect Inland Revenue guidance and New Zealand legislation. Confirmed topics, each with a real published example:
UK content is written to reflect HMRC guidance and UK legislation. Confirmed topics, each with a real published example:
There is also a multi-region library covering topics that apply across all three markets: business strategy, cashflow, technology and AI, and workforce management.
Regulatory content is not the only thing that moves fast. Governments announce budgets every year, and they intervene directly in a crisis. BOMA’s content library responds directly within 48 hours with related articles.
Not every article a firm sends a client is tied to a filing date or a regulatory change. A large part of BOMA’s library exists for the weeks when nothing is due and nothing has changed, and a firm still wants a reason to be in a client’s inbox. This is the content that keeps a firm visible between compliance moments, not because of one.
These topics are not written for a single market. They sit in the multi-region library and go out to AU, NZ and UK firms alike, which is why they are grouped by theme here rather than by country.
BOMA’s content is written by a small team of named specialists, not generalist copywriters and not AI. Lucy Webb MA (Cantab), ACA, CTA, a chartered accountant and chartered tax adviser, and Steve Ash both contribute across tax, compliance, business, finance and technology topics for AU, NZ and UK audiences.
Yes. AU articles reference ATO guidance directly and cover topics such as Div 7A, GST, BAS, FBT and the superannuation guarantee. Content is written for the Australian regulatory environment, not adapted from a generic template.
It is UK-specific. UK articles are written around HMRC obligations, including Making Tax Digital, Corporation Tax, PAYE, VAT and IR35, by a chartered tax adviser.
Yes. NZ content covers IRD guidance, KiwiSaver, provisional tax, GST and minimum wage changes, reviewed against current New Zealand legislation.
No. Alongside the regulatory calendar, the library includes evergreen content on cashflow, business strategy, technology, and people management that a firm can send at any point in the year.
Responsive content covering a specific regulatory announcement is typically published same day to within 48 hours. Recurring content, such as end of financial year or budget season, is refreshed on a rolling basis ahead of the relevant dates.
A small team of named specialists, not generalist copywriters and not AI, including a chartered tax adviser.