Content for Accountants, Written by Accountants

Every article in the BOMA content library is written by specialists who work in and around accounting. Not generalist copywriters. Not AI-generated content dressed up with a byline.

The people who write for BOMA understand tax legislation, compliance deadlines, and the specific pressures that small and mid-size accounting firms deal with every day.

They write content your firm can send to clients without rewriting it, because it is already accurate, current, and written for your market. Here is who they are.

BOMA Content for accountants
Lucy Webb MA (Cantab), ACA CTA

Lucy Webb MA, ACA CTA

Lucy Webb writes tax and compliance content for BOMA’s content library. A qualified chartered accountant and chartered tax adviser with a Cambridge MA, Lucy specialises in turning complex tax topics into clear, practical content that accounting firms can send directly to their clients.

Lucy writes across multiple formats, from short articles on the latest developments in tax to in-depth guides and CPD courses. Outside BOMA, she is the editor of Bloomsbury Professional’s Tax Rates and Tables annual, author of Taxworld UK’s annual Tax Guide, and co-author of Claritax’s Income Tax and Capital Gains Tax annuals.

 

Steve Ash

Steve Ash writes business advisory, finance, and technology content for BOMA’s content library. A content consultant and writer specialising in accounting technology, fintech, and small business finance, Steve focuses on finding the simplest and most engaging way to explain complex business and financial topics to a non-specialist audience.

Steve has written for a cross-section of accounting technology and fintech providers including Xero, Dext, GoCardless, Soldo, iwoca, Business Fitness, Capitalise and Kriya. He has also worked directly with senior partners at PwC and provided regular topical content for Haines Watts London (now part of Cooper Parry). For BOMA, he writes content that helps accounting firms communicate with their clients on everything from cashflow and financial literacy to technology adoption and business growth.

 

Steve Ash

See what they write

The BOMA content library holds hundreds of articles across seven categories, from tax and compliance to business strategy, technology and AI, and industry-specific advice. Every article is written by the specialists on this page, localised for Australian, New Zealand, and UK legislation, and available in three formats: email campaign, social media post, and blog article. New content is published weekly.

FAQs

Who writes the content in BOMA's library?

Every article in BOMA’s content library is written by qualified specialists who work in accounting, tax, and business finance. The team includes chartered accountants, chartered tax advisers, and experienced finance content writers. No content is outsourced to generalist copywriters or produced by AI.

Is BOMA's content written by AI?

No. BOMA’s content library articles are written by human subject matter experts with qualifications and professional experience in accounting and tax. BOMA does offer an AI writing tool called Content Assist for firms that want to create or customise their own content, but the library itself is written by specialists.

Are the articles accurate enough to send to clients without editing?

That is how the library is designed to be used. Articles reference the relevant tax authority for each market, whether that is the ATO, IRD, or HMRC. They are written for the accounting firm’s clients, not for accountants themselves, so the language is clear and accessible without oversimplifying the technical content. That said, every article can be customised before sending. Firms can edit the text, adjust the tone to match their brand, add their own perspective, or tailor the content for a specific client segment.

How often is the BOMA content library updated?

New content is published on a weekly basis across all markets. When there is a regulatory change, budget announcement, or compliance deadline, the relevant article is typically available in the library ahead of or shortly after the announcement.

Is the content specific to Australian, New Zealand, or UK tax law?

Yes. Content in the library is localised for each market. Australian articles reference ATO guidance and Australian legislation. New Zealand articles reference IRD. UK articles reference HMRC, Making Tax Digital, Corporation Tax, and other UK-specific obligations. There is also a multi-region library covering topics that apply across all markets, such as business strategy, cashflow, technology, and workforce management.

 

 

 

 

 

 

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