Transform your network into a growth engine: Partnership marketing for accounting firms
Most accounting firms pick up new clients through referrals, but few treat those referrals as a deliberate part of their marketing. In this recorded webinar, Charles Clark (Co-Founder, BOMA) and Talila Kroy (Co-Founder, Emple and emPartner) walk through how to turn the network a firm already has into a consistent, repeatable source of growth.
The session covers:
- Why referrals and partnerships are outperforming paid channels for accounting firms right now
- The difference between a reactive referral and an embedded partnership that delivers consistently
- A practical framework for identifying, approaching and activating the right partners for a firm
- A live demonstration of using BOMA’s content and campaigns to put partnership marketing into practice
- How to forecast a year of partnership campaigns and track what is actually working
Whether a firm relies entirely on word of mouth or already has informal referral relationships, this session sets out a structured way to build on that network with intent.
