People + Platforms: Building a Marketing Engine That Runs Itself

Most accounting firms aren’t struggling with marketing because of a lack of ideas, they’re struggling because there’s no reliable system to get it done, week in, week out.

In this session, Charles Clark (Marketing Director, BOMA) and Scott Findlay (Co-Founder, The Back Room) break down the four-component marketing engine that turns stop-start effort into consistent, compounding output, without adding to your partners’ workload.

You’ll learn:

• Why platforms alone don’t fix the problem (and what does)
• The “execution gap” that kills most firms’ marketing momentum
• How to structure people, platforms, and process so marketing runs itself
• What a working marketing engine actually looks like in practice and how little time it takes to run

Whether you’ve tried marketing tools before that didn’t stick, or you’re still waiting for the right moment to get started, this session is built for you.

Part of the Future Ready Accounting Firm webinar series, presented by BOMA and The Back Room.