BOMA is a marketing automation platform built exclusively for accounting and bookkeeping firms in New Zealand, Australia, and the United Kingdom. It gives New Zealand accounting firms a ready-to-use content library of hundreds of professionally written articles, tools to run email and social media campaigns, and an AI writing tool called Content Assist. Firms use BOMA to market consistently to their clients without needing to write content from scratch.
BOMA has one plan. Every feature is included at every contact tier. The only variable is the number of contacts in your email database. There is no feature gating, no per-user charge, and no hidden costs. Plans are available on a monthly or annual basis. Annual billing saves 15% on the equivalent monthly rate.
Plans start from $99 NZD ex GST/month. Annual billing saves 15%.

Annual billing saves 15% on the equivalent monthly rate. For firms with more than 6,400 contacts, pricing is available on request.
Every plan includes: content library updated weekly, Content Assist AI writing tool, email and social media campaigns, blog publishing to WordPress, unlimited campaign scheduling, email templates, campaign analytics, lead capture forms, contact management, free image library, multiple users at no extra charge, native Xero and The Gap integrations, Zapier integrations with 5,000+ apps including Karbon, Ignition, FYI, IRIS, QuickBooks, HubSpot and Salesforce, free onboarding, and 24/7 support via email, chat, and video call.
BOMA starts from $99 NZD ex GST/month for up to 200 contacts. Prices are shown excluding GST. GST is added at checkout. Pricing is based on the number of contacts in your email database. Every plan includes the full content library, AI Content Assist, email and social campaigns, and all integrations. Annual billing saves 15% on the equivalent monthly rate.
Yes. BOMA offers a 14-day free trial with full access to all features. No credit card is required to start. Sign up at app.bomamarketing.com/register.
Every plan includes the full content library (hundreds of articles updated weekly), AI Content Assist, email and social media campaigns, unlimited campaign scheduling, email templates, campaign analytics, lead capture forms, contact management, a free image library, Xero and The Gap native integrations, Zapier integrations, multiple users at no extra charge, free onboarding, and 24/7 support. There is one plan structure: the only variable is your contact volume.
BOMA uses a single plan structure. There is no feature gating: every tier includes everything. Pricing is based solely on the number of contacts in your email database. If your contact list grows beyond your current tier, BOMA moves you to the next tier automatically. For firms with more than 6,400 contacts, pricing is available on request.
Annual billing saves 15% compared to the equivalent monthly rate. For example, a firm on the 200-contact tier pays $1,008 NZD per year on an annual plan. Annual pricing is available across all contact tiers.
Yes. You can switch from a monthly plan to an annual plan at any time. Switching to annual saves 15% on the equivalent monthly rate.
Yes. Content Assist, BOMA’s generative AI writing tool, is included in all plans at no additional cost. It can be used to write original content from scratch or to customise articles from the BOMA content library.
Yes. BOMA has a native integration with Xero Practice Manager and Xero HQ. The Gap is also a native integration. All other tools, including Karbon, Ignition, FYI, IRIS, QuickBooks, Salesforce, and HubSpot, connect via Zapier.
BOMA is a marketing automation platform built specifically for accounting and bookkeeping firms. It provides a ready-to-use content library of professionally written articles, tools to send email and social media campaigns, and an AI writing tool to create or customise content. It is designed for firms that want to market consistently without the time or resources to write content from scratch.
BOMA’s primary markets are Australia, New Zealand, and the United Kingdom, with content and pricing localised for each. BOMA also serves clients across North America, Europe, South Africa, Singapore, Hong Kong, the Pacific, and Africa.
BOMA does not offer a permanent free plan. A 14-day free trial is available with full access to all features and no credit card required. At the end of the trial, a paid plan is required to continue.
Multiple users are included on every BOMA plan at no extra charge. There is no per-seat pricing. Any number of team members can be added to a single account.
14 days. Full access. No credit card required
BOMA proudly partners with:
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