BOMA allows accounting firms to work smarter, not harder
When your taxes are a mess, you hire an accountant. When your computer stops working, you call a technician. But knowing when to get help with content? That’s a little less black and white.
If you want to better connect with target clients or make your content more cohesive, the time and resources you’ll spend in-house getting the words just right could cost much more than you think. And even after you or your staff spend hours (on the clock) generating ideas, researching, editing, proofing and making the content SEO-friendly, can you guarantee it’ll be the quality you need?
If you’re serious about growing your business, a smart way of going about it is better for the books, and you can focus on providing a premium service for all your new clients. Let’s break down the costs.
The real cost of DIY marketing content
To help you understand the overall cost of in-house vs. outsourced content writing, we’ve used industry insights, surveys and client usage figures for BOMA.
We found that content writing in-house, including social posts, blogs and eDMs, can take an inexperienced staff member a full day to write. This time doesn’t cover the idea stage, which can take just as long for some staff. Does that seem a good way for qualified accountants to spend their time? Wouldn’t it be more efficient if you could go to a premium content library created especially for your industry? Our thoughts exactly.
In the BOMA content library, you’ll find meaningful and valuable content gathered from our industry partners including Wolters Kluwer CCH, The Gap, Tradify, MyHR and Xero. The platform also lets you speed up your database segmentation and add your touches to the content, so you can tailor your communications to your audiences and brand.
Here’s why quality content costs you less with BOMA
Your clients need your expertise to help grow their businesses. Mediocre content won’t improve relationships, but specialised information that genuinely helps your clients will. Luckily, quality and a low price no longer have to be mutually exclusive. With BOMA, you’ll have access to exclusive industry insights, expert advice and insider tips for a fraction of the cost you spend now.
With BOMA’s library with hundreds of well-written articles from industry experts, you can choose what will add value to each of your clients. And instead of researching changes to tax legislation or GST updates, you can summarise all this and more in under ten minutes. Whether it’s general business, financial advice, compliance, tax, management, HR or training, you’ll have it all at your fingertips for a fraction of the cost.
By outsourcing your blog writing, you’ll be able to:
- Build your brand with high-quality content
When your clients hire you, they want your expertise to help them grow their businesses. And when you subscribe to BOMA, you can expect the quality of your content to go up. Select insightful articles from trusted content partners, easily adding your perspective or other tweaks if you choose. You can become a trusted thought leader for prospective clients, boost your reputation and grow your brand.
- Provide premium service with scheduled content
In your line of work, getting regular industry updates to your clients is critical to their success, but it can be time-consuming. If you want to be consistent, BOMA acts as your external motivator. It already has these updates written and waiting to be used in the content library.
- Make more time for your bread and butter
Growing your business is hard work. By using content that’s already written, you can focus on the work that you’re in business to do. And when BOMA does its job attracting new clients, you won’t have to worry about working overtime to juggle new work and marketing.
Save up to $30K a year with BOMA
The BOMA ROI calculator was created to show managers the real cost of in-house marketing and how much you stand to save by switching strategies. Here’s an example from a growth-driven accounting firm with an average output of:
- Four informative emails or newsletters every month. Each will take around four to five hours of research, writing, editing and proofing.
- Ten social media posts each month. These require image sourcing, creative writing and proofing, taking around two hours.
When you add it up, that’s arohttps://www.google.com/url?q=https://bomamarketing.com/boma-gap-roi-calculator/&sa=D&source=docs&ust=1733969915443311&usg=AOvVaw2r4d3J92cKF1pA1TnEbtxound 264 hours of content creation each year. And when you consider the average wage of an accountant is about $106 an hour, you’re spending a whopping $27,772 on content. With BOMA costing only $84 per month, you’d save $26,764. Check your potential savings on the BOMA ROI calculator here.
Grow your firm efficiently
Aside from finding new clients, growing your accounting firm takes efficiency. When things ramp up at the end of the financial year, can you justify pouring precious hours every week into your marketing? You should save your time for serving your client’s needs and going above and beyond when you can. So for consistent, quality content that will build your brand and give you more efficiency, the answer is BOMA.
Interested in seeing the BOMA articles for yourself? Sign up for a free trial with BOMA today.