More than half of small businesses find their accountant through a referral or recommendation.
For most firms, that growth is happening by accident, not by design. In this session from The Hybrid Advantage series, Scott Findlay (The Back Room) Charles Clark (BOMA) and Talila Kroy (Emple) walk through how to turn partnerships into a deliberate, repeatable part of your firm’s marketing.
What you’ll learn from this session:
- Why partnerships are outperforming paid channels for accounting firms right now
- The difference between reactive referrals and embedded partnerships that deliver consistently
- A practical framework for identifying and activating the right partners for your firm
- How to use BOMA’s content and campaigns to make partnership marketing easy to execute
- And three questions that will shape your next partnership conversation.
Part of the Future Ready Accounting Firm webinar series, presented by BOMA and The Back Room.
