Incorporating video content into your social media strategy can help accounting firms build connections, increase visibility, and humanise their brand. Videos and photos can make your firm more relatable, showing clients that you’re more than just numbers on a page. And the best part? You don’t need a professional setup or camera crew to make a big impact. With just your phone and a few filming best practices, you can create engaging social media content that resonates with your audience. Here’s a quick cheat sheet to help you film high-quality videos and photos for social media.
If you’re new to social media marketing, start with our Social media 101 for accountants webinar for tips on optimising your strategy.
1. Hold Your Phone in Portrait Orientation
For social media, always hold your phone vertically (portrait orientation). Unlike YouTube or other video platforms where landscape is preferred, social media platforms like Instagram, Facebook, and LinkedIn are optimised for portrait videos that fill the screen on mobile devices. A vertical orientation looks cleaner and keeps the focus on you and your message.
Pro Tip: Avoid using the “portrait mode” setting on your phone’s camera, especially for photos. While it can create a blurred background effect, it may sometimes interfere with essential details. Stick to regular photo mode for best results.
2. Keep Your Phone Steady
A shaky video can make your content look unprofessional and distract viewers. To avoid this, hold your phone with both hands and keep it as steady as possible. You can also rest your elbows on a table or lean against a stable surface. If you’re filming regularly, consider investing in a tripod or stabiliser to keep your camera steady, especially for longer clips.
Pro Tip: If filming yourself, set up your phone on a tripod and use the timer to start recording so you have time to get into position.
3. Stick to 1x or 2x Zoom
Avoid zooming in and out while filming, as this can distort image quality, making it appear pixelated or blurry. Use either the 1x or 2x zoom option on your phone (you’ll see these options in the bottom left corner of the camera app). Select your zoom setting before you start filming to keep your footage crisp and consistent.
Pro Tip: If you need to get closer to your subject, move your phone closer rather than using digital zoom. This maintains image quality and keeps your video sharp.
4. Keep Videos Short: 15-30 Seconds
Social media is fast-paced, and viewers have short attention spans. For most platforms, aim for videos between 15 and 30 seconds—perfect for quick tips, introductions, or highlighting specific services. For more in-depth topics, consider breaking them down into a series of shorter videos rather than one long clip.
Pro Tip: Start with a hook to grab attention within the first few seconds and end with a call-to-action, like “Contact us for more info!” or “Follow for more tips.”
Choosing the right platform can make a difference. Our guide on Selecting the best social media platforms for accounting firms can help you make strategic choices.
5. Use the Back Camera for Photos (But Skip ‘Portrait Mode’)
When taking photos for social media, use the back camera rather than the front (selfie camera), as it generally has a higher resolution and captures finer details. Avoid using the “portrait mode” setting to prevent unnatural blurring. Using the back camera without portrait mode gives you clear, professional-looking images ideal for social media.
6. Tips for Selfie Videos
Selfie videos can add a personal touch to your content. Follow these tips to keep them professional and polished:
- Lighting: Make sure you’re in a well-lit area with soft, natural light. Facing a window is an easy way to achieve this.
- Background: Keep it clutter-free to avoid distractions. A clean background keeps the focus on you and your message.
- Consistency: If your firm has examples of selfie shots or framing guidelines, use these for consistency. On-brand visuals reinforce professionalism.
Pro Tip: Hold the camera slightly above eye level to create a more flattering angle, and look directly into the lens to engage your audience.
If you’re still unsure about the benefits of social media for accountants, read our blog, Social media is for accountants too.
Additional Tips for Filming Success
- Lighting Matters: Natural light from a window is usually best, but if filming indoors and extra light is needed, consider using a ring light for even, flattering illumination.
- Audio Quality: Film in a quiet space to reduce background noise. In noisy environments, a small clip-on microphone can significantly improve audio quality.
- Backgrounds Count: Aim for a clean, uncluttered backdrop that complements your message. For a branded look, consider filming in your office with a logo or branded material in view.
Wrapping Up
Creating social media videos and photos doesn’t require a professional camera setup; a few best practices can elevate your content significantly. By holding your phone in portrait orientation, keeping it steady, using 1x or 2x zoom, and keeping your content brief and to the point, you’ll be well-prepared to create impactful social media content that resonates with your audience.
Start experimenting with these techniques and remember: authenticity is key. The more genuine and approachable you appear, the more clients and prospects will engage with your content. So grab your phone, get filming, and let your expertise shine on social media!