Category: Marketing


Eleven key marketing terms every small business owner should know

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This is a good-news story. The digital age may have made things more complicated for marketers by giving consumers unprecedented choice, information and power but it provides the same opportunities for marketers with disparate markets and potential customers more readily accessible than they have ever been. So why doesn’t it feel like marketing is getting  … Read more

  Category: Marketing

An introductory guide to branding your business

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The importance of branding for your business Branding refers to the establishment of a company’s image by creating a logo or other brand mark and establishing a reputation for producing products of a certain type or quality. Branding is critical for small businesses as companies that establish their brands firmly in the minds of consumers  … Read more

  Category: Marketing

The Essential Guide to Marketing Assets

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What type of marketing assets do I need? Marketing assets include materials such as emails, brochures, sales letters, blog posts, website content, videos and images. All of these assets can be used in marketing campaigns of various types, whether via traditional media sources or using Digital Marketing (DM) techniques such as social media or email marketing. The  … Read more

  Category: Marketing