Category: Digital Marketing

Ten terms every digital marketer needs to know


From ballet to medicine, every discipline develops its own language, a shorthand practitioners use to describe processes and products. With this easy list of vocabulary  you will be conversant in digital marketing and ready to move on to the next level, developing your own digital marketing strategy. Just read, repeat and understand. Content Marketing Distributing  … Read more

  Category: Digital Marketing

What you absolutely need to know about video marketing


Video killed the radio star in 1979 and it continues to increase its dominance today. Global consumer internet video traffic will be 80 percent of all consumer internet traffic in 2019, up from 64 percent in 2014 according to the Cisco Visual Networking Index. Luckily the explosion of internet applications in recent years has made the technology  … Read more

  Category: Digital Marketing

What are Mobile Apps and how do I build one for my business?


Mobile devices have become ubiquitous with Smartphone ownership approaching saturation point among young Americans, and topping 68% of all adults in the USA, according to Pew Research Centre. Marketers have come to recognise mobile devices as a vital channel to reach customers, but should your business go further and develop dedicated software applications or ‘apps’?  … Read more

  Category: Digital Marketing

How do I build an effective email database for my business?


Why do I need an email database? Email databases provide the opportunity to reach out to your customers and prospects with relevant information about your company and special offers for its products as well as other marketing communications. It is important to understand why building one is so important to growing a business, there were 2.5 billion  … Read more

  Category: Digital Marketing

What is Marketing Automation and Why You Should be Using it


Marketing has changed The marketing landscape has changed; it’s bigger, reaching into sales and customer relations, yet it’s never been more important to micromanage your marketing and communications. And don’t forget the increasing need to demonstrate results. No return on investment equals no investment when budgets get a hair cut. Marketing automation will help, but  … Read more

  Category: Digital Marketing