Category: Blog


Using Olympic defeat to get back up again

Boma-co-founders

Anna Lawrence is still haunted by the lowlight in her 165-test hockey career – the crucial play-off match at the 2000 Sydney Olympics. Captain Lawrence and her Black Sticks side had been riding a wave towards an Olympic medal, until they were unceremoniously crushed, 7-1, by Argentina. “One million people back in New Zealand were  … Read more

  Category: Blog

New Zealand Companies You Should Know – November 2017

kiwi-landing-pad-november-startups-2017

Every month at the Kiwi Landing Pad, we do a monthly update that covers who is in, what’s going on, and companies we have meet, come across or talked with lately, they are in varying industries and stages and in no particular order, sometimes old, sometimes new. NZ Companies you should know – check them  … Read more

  Category: Blog

Xero launches biggest number of products in its history

rod-drury-on-stage-at-xerocon

Cloud accounting software platform Xero has launched the biggest collection of products in the company’s 11-year history, including a partnership that promises to offer automated marketing for accounting firms, an educational learning platform for high schools, universities and businesses and a complete re-thinking of Xero Expenses. The features have consumed much of the company’s growing research and  … Read more

  Category: Blog

Newcomer BOMA takes centre stage at Xerocon

boma-xerocon-rod-drury-stage

Digital marketing tool BOMA was thrust into the spotlight at Xerocon after Xero CEO Rod Drury endorsed the unknown New Zealand entrant as one of Xero HQ’s preferred apps. BOMA features alongside more established names such as Receipt Bank, Practice Ignition and SuiteFiles as one of Xero’s nine best-of-breed tools. After BOMA’s sudden brand awareness  … Read more

  Category: Blog

Boma + Xero: Taking the mystery out of marketing

hq-partner-boma

Marketing can often be one of the last priorities on your list of things to do, but if you get it right, it can have a big impact on your business success. That’s why we’re excited to be partnering with Boma. Boma is  a game-changing app that takes the time and the guesswork out of digital  … Read more

  Category: Blog

Xero partners with Kiwi startup to disrupt marketing sector

boma-launch-at-xerocon-melbourne

Kiwi software start up Boma Technologies, has created an application that allows business owners to easily create and distribute their marketing messages without the need for creative or marketing skills. It  has created a bespoke model for Xero, which will be rolled out in upcoming months to Xero customers across the globe. “With this new partnership, it’s never  … Read more

  Category: Blog

Digital marketing startup launches with Xero partnership

Boma-founders-three-people-on-balcony

New Zealand software startup Boma Marketing has created an application which takes the guesswork out of digital marketing by allowing business owners to easily create and distribute their marketing messages without the need for creative or marketing skills. Former Saatchi CEO Ian Christie founded Boma with fellow Kiwis former Olympian Anna Lawrence and Charles Clark  … Read more

  Category: Blog

NZ marketing software startup ‘Boma’ launches today today announcing partnership with Xero

boma-featured-header-with-social-icons

Boma Marketing Launches the Next Generation Marketing Software Startup New Zealand software start up Boma, has created an application which  takes the guesswork out of digital marketing by allowing business owners to easily create and distribute their marketing messages without the need for creative or marketing skills.   Former Saatchi CEO, Ian Christie, founded Boma  … Read more

  Category: Blog