In this webinar we discuss how effective email and social media marketing can help accountants drive awareness and engagement with clients and prospects. The webinar features Charles Clark, Marketing Director of BOMA and Liz Studholme, Content Marketing Manager of BOMA in conversation with Craig Gardiner, General Manager of SBA.
- The demise of ‘Spray & Pray’ marketing and how you can take advantage
- Email best practice and tips
- Social media best practice and tips
- How to come up with engaging content regularly
- Putting it all together into a campaign