BOMA Partners with Wolters Kluwer CCH NZ
Partnering with Wolters Kluwer CCH
We’re thrilled to announce our new content partnership Wolters Kluwer CCH, the world’s leading provider of tax and accounting information.
We’ve been working with the Wolters Kluwer team for sometime and BOMA users will have seen Wolters Kluwer content available in the partner library over the past year. We’re excited to take the next step in our partnership, bringing our users access to Wolters Kluwer’s huge depth and breadth of accounting expertise in their own premium library in BOMA.
Sharing helpful and relevant advice at the right time for clients has become an even greater part of an accountant’s day in recent times. Accountants are the superheroes of the small business community and in times like this they are sharing advice on government support measures or business continuity with their clients. Our partnership with Wolters Kluwer is a great way for us to jointly support the accountants and bookkeepers.
“We know accountants need to market themselves to grow their business,” says Wolters Kluwer product manager Sarah Ingram. “But they don’t have time to become digital marketing experts. Specialised content from Wolters Kluwer is technically correct, easy-to-read information that’s written for clients, not accountants.”
Wolters Kluwers’ CCH Premium Content Library in BOMA
BOMA users who subscribe to Wolters Kluwers’ CCH premium content library in BOMA can access a variety of articles, guides, fact sheets, social media posts, and blog posts packed with industry insights that can bring value to clients by highlighting issues that may affect their business.
Other topics that are of interest to SMEs include health and safety, wellbeing and technology. Ingram says digital marketing helps an accountant build their brand and attract new clients by positioning them as a trusted authority.
Wolters Kluwer Business Fitness Subscribers get access to the Wolters Kluwers’ CCH premium content library for FREE once they are a BOMA subscriber.
BOMA’s digital marketing toolbox provides accounting and bookkeeping firms everything they need to run a successful campaign efficiently. Content is ready-to-share and customisable, so firms can tailor their email and social campaigns to specific audiences.
The BOMA platform includes:
- Email and social media campaigns
- Access to 350+ high-quality, customisable articles written for accountants including content by Xero, Wolters Kluwer, The Gap, MyHR, Spotlight Reporting, Vend and more
- More than 2.7 million royalty-free images which are free to use in BOMA campaigns
- Scheduling for emails and social posts
- Social media ads to reach new audiences
- Lead capture forms to grow your email database or provide lead magnet downloads
- One-to-one training with BOMA’s friendly support team