Email marketing is one of the most effective marketing techniques available. But, if you’re fairly new to it, it’s important to understand the basics. This webinar is designed to help Accountants and Bookkeepers get the most from their email campaigns to support clients and gain new business.
In this webinar we’ll be covering:
1. Why is email marketing important
2. Marketing is not just sales
3. Getting started – using the right tools
4. Building a contact list
5. How to target and segment your list
6. Who are you talking to?
7. What to write
9. Deliverability – avoiding the spam filter
10. Measuring the results