Marketing fuels your business. And it is not just about attracting new clients, it is vital for maintaining your current client relationships. Marketing is just one of the many hats small business staff need to wear, regardless of whether they are marketers by training or not. 71% of small business owners, including accountants and bookkeepers, do their own digital marketing. For many, marketing can be pretty challenging. In fact, 66% of small business owners report that they face marketing challenges.
And marketing can be time-consuming. Not including video or premium long-form content, the average small business spends 10 hours per week on their digital marketing.
- 2.5 hours per 500 word blog
- 2 hours on social media
- 3.5 hours on email campaigns
- 2 hours on analytics and reporting
Sources: BOMA User Insights 2018, IRIS
So what does this cost your business?
If we take an average annual salary of $85,000 and convert to an hourly salary of $42.50, those 10 hours equate to $425 per week.
Annually that’s a marketing spend $21,250!
And this doesn't include image costs, designers, writers and multiple marketing communications platforms. The hours (and cost) also goes up if you are managing lots of channels such as Facebook, Instagram, Twitter, LinkedIn, Email etc.
Small business owners could do quite a bit with an extra $20,000. The options are endless:
- A brand new 2018 Hyundai Hatch with money spare to fill the tank for a few years!
- 11 Electric bikes, or buy 2 and have money spare for a solar system to charge them!
- 710 Skydives over Wanaka, NZ
- 5,420 coffees in Sydney
- 44 Apple watches
And what about those extra hours. With an extra 10 hours per week you could have:
- more advisory time with clients
- more clients!
- more time ‘on’ your business rather than just ‘in’
- more time with family
- more time for exercise
So what’s the solution?
In an age where everyone is online, your business needs to be too. 70-80% of people research a company online BEFORE visiting the small business or making a purchase with them. And while it can be time-consuming and costly, almost 90% of marketers say their social marketing efforts have increased exposure for their business, and 75% say they’ve increased traffic.
There’s no denying that digital marketing is great for your business. Posts to social networks and emails can add value for your existing clients, build loyalty and promote your advisory services. Regular updates online improve your ranking by search engines and helps to raise your profile with new prospects.
BOMA was developed for accountants and bookkeepers to make it easier and reduce the time and cost you spend marketing online.
BOMA brings all your communication channels together in one easy-to-use platform -Facebook, LinkedIn, Instagram, Twitter and Email so that you can send a campaign out in a matter of minutes.
Stuck on what to say? BOMA gives you a library of free articles written by Xero for your audience. Plus you get access to free images and every communication is automatically formatted for the channels you choose.
BOMA helps drive better marketing results and gives you more time to focus on your business.