Xero partners with Kiwi startup to disrupt marketing sector

Kiwi software start up Boma Technologies, has created an application that allows business owners to easily create and distribute their marketing messages without the need for creative or marketing skills.

It  has created a bespoke model for Xero, which will be rolled out in upcoming months to Xero customers across the globe.

“With this new partnership, it's never been easier for accountants and bookkeepers to advise and educate their small business clients with highly relevant, timely, and thoughtful information and videos,” says Anna Curzon, chief partner officer at Xero.

“With Boma, Xero accounting and bookkeeping partners are now able to reach their new and existing clients through social media and email, efficiently and at scale, with personalised Xero content to help them build even stronger relationships with their clients,” says Curzon, in a statement.

Former Saatchi CEO Ian Christie founded Boma with fellow Kiwis, former Olympian Anna Lawrence and Charles Clark, after seeing a gap in the market for a product giving small businesses access to technology previously the preserve of large marketing teams with big budgets.

“When accountants and book-keepers are connected to Xero, Boma unlocks a library of purpose-built marketing content, designed and delivered by Xero,” says Christie.

“Boma will save Xero’s partners an enormous amount of time by providing content for them they can personalise and re-distribute easily”

“Digital marketing requires very specific skill sets which many businesses don’t have, as well as being expensive, hard to measure and analyse. We identified the need for a cost-effective, cloud-based, marketing solution which enables e-commerce and digital marketing to work together,” says Christie.

Co-founder, former Olympian and Black Sticks Hockey captain Anna Lawrence says many businesses are challenged by digital marketing.

“They know they need to do it, but either don’t have the time or they often don’t know what’s working and what’s not. Boma makes it super easy to create, distribute and analyse multi-channel marketing campaigns which can only help businesses grow and save time,” says Lawrence.

Callaghan Innovation supported Boma with R&D funding.

“This is a good example of how local talent like Boma, with a little help, can develop a next-generation product and take it to the world. New Zealand is becoming recognised as a great laboratory for innovation,” says Callaghan Innovation spokesperson Hēmi Rolleston.

Boma says it will be rolling out the services at upcoming Xerocon events across the globe, starting with Melbourne next week.

Article by Divina Paredes at CIO – see more here